Ellen Steinlauf

ELLEN M. STEINLAUF New York Metro •- •-PROFILE SUMMARY Senior digital marketing executive with a record of driving results through strategic marketing initiatives. Proven referenceable success collaborating with CEOs and executives across B2B SaaS, financial services, and professional services sectors to formulate branding, go-to-market strategies, messaging, and positioning; to raise awareness and drive traffic and qualified leads. Acting as CMO managed global teams and implemented all aspects of demand generation, inbound marketing, content marketing and lead generation for Sales teams resulting in significant revenue growth. Possesses strong leadership skills, building and managing high-performing global marketing teams to achieve sustained growth. Adept at identifying and recruiting top talent, fostering cohesive team environments, and cultivating a culture of excellence. Recognized ability to swiftly analyze complex business challenges and formulate effective action plans. Possesses exceptional skills in resolving multifaceted issues. 2005 to present - Piermont Advisors LLC New York Metro Managing Partner Ellen helps to empower B2B tech, SaaS, and professional services firms to achieve immediate and sustained growth, through our strategic business services. Both small and startup businesses have used Ellen’s expertise to raise brand awareness, drive traffic and generate leads for their sales teams. Ellen integrates business strategy, digital marketing, inbound marketing, and advisory services. Her hands on expertise encompasses strategic messaging and positioning, digital marketing, demand generation, inbound marketing, content marketing, SEO, and sales integration. Representative Engagements include: • Acting CMO reporting to the CEO of a Global SaaS Tech company headquartered in Asia Pac, seeking to make a significant footprint in the U.S, Europe, and Middle East. As acting Global CMO managed digital marketing resources and worked with Country Managers to reengineer their global and local marketing strategy and operations. Rebuilt the firm’s positioning and messaging, website, and collateral, as well as all inbound and demand generation, resulting in a successful $23 Million dollar raise. • Acting CMO reporting to the CEO of a Global B2B call center technology company headquartered in Ireland. The Company, an international provider of call center software solutions, grew 3-fold over several years due to the implementation of a digital marketing strategy and execution plan. They are now a well-known brand in the sector and are positioned for a capital raise and/or merger. • Acting CMO for a UK based, global User Event Analytics, replay and session data analytics platform vendor, to quantify digital customer experiences. Reported to the CEO and repositioned the firm for the U.S. market. Redesigned and implemented a new website and built a robust inbound marketing strategy and operational organization. ELLEN M. STEINLAUF New York Metro •- •-1999 to 2004 Capstar (acquired by Thompson Corporation) Princeton, NJ SVP Strategy & Business Development ◼ Branded and developed product/services, go-to-market strategy for this $120M Corporate eLearning Solutions startup. Responsible for growing Capstar commercial consulting to $29M profitable consulting business ◼ Hired and managed firm-wide Business Development team including sales and marketing with 30+ professionals for the Government and Commercial Sectors ◼ Actively managed M&A and the strategy for consolidating multiple portfolio companies and a surrounding M&A strategy to gain critical mass and momentum to take advantage of the public markets- Bankers Trust (Acquired by Deutsche Bank) New York, NY Managing Director, Retirement Services ◼ Managed 120 staff of technologists for the Global Assets Division including New York, Los Angeles, and Nashville locations. ◼ Implemented front- and back-office applications to support the Retirement Services and Asset Management businesses including mutual funds support, portfolio management, call center and fund accounting applications- Accenture (formerly Andersen Consulting) New York, NY Associate Partner – NY Financial Services & Investment Management ◼ Established the Investment Management practice for the New York - Financial Services Industry group including the vision, inception, business plan and overall strategy for the practice. ◼ Sold and delivered client engagements in Capital Markets, Banking, Insurance – Investment Management, Portfolio Management, and corporate Pension Fund management totaling greater than $22.5 million in revenue. 1986 - 1991 Goldman Sachs New York, NY and London, U.K. Vice President ◼ Managed teams of trading system developers in NY before being appointed to run the technology organization in London. ◼ Managed all aspects of technology in London across all business lines of the firm, including support for offices in Paris and Frankfurt. ◼ Implemented front- and back-office applications for global trading and trade processing. ◼ Developed and supported the infrastructure and technical operations necessary to implement global operations in London. EDUCATION • Rutgers Graduate School of Management Newark, NJ • Seton Hall University South Orange, NJ M.B.A., Finance B.S., Pre-med