Ellen Steinlauf

Fractional CMO & Digital Marketing strategist and operating executive with hands-on experience growing revenue through increasing traffic and leads for B2B SaaS, technology and financial services firms. For Startups and SMBs I can be your acting CMO or head of Digital Marketing to assist you in achieving your revenue growth goals. I have led domestic and global teams of marketing professionals in DEVELOPING and EXECUTING comprehensive marketing strategies that included all aspects of demand generation, digital marketing, and inbound marketing. I have many years of experience establishing Hubspot for marketing automation and Salesforce CRM for sales teams to help integrate sales and marketing. Experience and focus includes:

Digital Marketing strategy - across all channels a plan that will be implemented by me and/or your team that drives awareness, traffic and leads for sales

Brand strategy - differentiating your brand within its competitive ecosystem

Messaging & positioning - developing compelling messaging for your products and/or services which can be applied to your website, collateral and email campaigns

Agency evaluation and selection - assistance in selecting the right agency to accelerate execution

Demand Generation - developing and implementing a search engine optimized content marketing strategy to increase awareness and generate leads

Digital Advertising - utilzing the best channels to advertise; build ads and track performance

Email Marketing - establish email campaigns and sequence

SEO & SEM - conduct a thorough keyword analysis and utilize it throughout your content marketing strategy

Social Media Marketing

Tech Stack Consulting and Implementation - selection of the best tools and technology for your firm

Website Design and Development - developing all the messaging and content for your site to effectively target your personas