ELJHON CAÑETE
| https://eljhoncanete.my.canva.site/creativeportfolio
Iloilo, Philippines
Creative and strategic Communication & Media Studies graduate with strong experience in digital marketing,
advertising, and creative storytelling. Skilled in campaign concept development, content creation, and visual
direction, with proven ability to collaborate across teams to deliver impactful campaigns.
Work Experiences
Team OnGround - Makati, Philippines
Jul 2024 - Aug 2024
XCD Innovations Strategic Communications Intern
We are a branding, activation, events, sampling, promo & digital agency based in Makati, Philippines.
Developed creative campaign concepts and supported the execution of 4 marketing activations, including brand positioning strategies for
multiple clients.
Facilitated market research and audience insights analysis to shape campaign direction and storytelling.
Created campaign reports and pitch materials that improved client presentation outcomes.
Thinkster Learning - New Jersey, USA
May 2023 - May 2024
Marketing Creatives
At Thinkster, we shape lifelong learners with our innovative, research-based methods. Every student receives a personalized learning plan
& dedicated support from a math tutor (supercharged by patented AI).
Led two major marketing campaigns that reached over 15,000 potential customers and significantly grew online presence.
Produced weekly content and publicity materials for 3 platforms (Facebook, Instagram, TikTok), contributing to a reach of 50,000+ users.
Streamlined weekly posting by creating customizable content templates, reducing design time by 30% and ensuring consistent branding.
Sáyaw sa Baga Kaya Mo Ba? - Iloilo, Philippines
Feb 2023 - Mar 2023
Integrated Marketing Head
Directed integrated online and offline campaigns, generating 100,000+ impressions and boosting audience engagement.
Created and managed campaign storyboards, copy, and publicity materials, resulting in a 70% increase in ticket sales.
Coordinated with production and accounts teams to align creative outputs with campaign goals.
Education Level
University of the Philippines Visayas - Miagao, Iloilo, Philippines
Sep 2021 - Jun 2025
Bachelor of Arts in Communication and Media Studies, 1.51/1.00
Cum Laude, Major in Film and Advertising
University Scholar (President's Lister), Second Semester A.Y-
Leadership Experience
SineClub - Iloilo, Philippines
Aug 2024 - Jul 2025
President
SineClub is a film organization focused on building film appreciation and criticism.
Supervised the organization's monthly film screening activities, impacting 300+ students.
Developed promotional materials and campaigns to drive student participation in film screenings.
Collaborated with more than 30 university partners and organizations to secure venues and resources for events.
Skimmers - Iloilo, Philippines
Aug 2023 - Jun 2024
Vice Governor for Internals
Skimmers is the academic organization of the BA in Communication and Media Studies and BA in Literature program of the University of
the Philippines Visayas.
Led the organization’s Christmas outreach, raising more than ₱20,000 in donations and supporting 30+ families.
Coordinated internal events and activities, fostering collaboration and participation among 100+ organization members.
Managed internal communications to ensure smooth flow of information between officers, members, and committees.
Skills, Achievements & Other Experience
Achievements (2025): 2nd Runner-up, The Communications Olympiad
Achievements (2024): 1st Runner-Up, UP AdCore Teenspeak Competition 2024
Achievements (2023): 1st Runner-Up, UP AdCore Teenspeak Competition 2023
