Eljhon Cañete

I am a Communication and Media Studies graduate from the University of the Philippines Visayas, majoring in Film and Advertising. With a strong foundation in digital marketing, creative strategy, and communications, I specialize in turning ideas into campaigns that connect with audiences and drive measurable results. My experience spans across marketing content creation, brand development, social media management, and integrated campaign execution.

In my recent role as a Marketing Creatives Associate at Thinkster Learning, an education technology company based in New Jersey, I produced multimedia content and led marketing campaigns that reached over 15,000 potential customers. I handled weekly content creation for Facebook, Instagram, and TikTok, helping the brand expand its online reach to more than 50,000 users. To improve workflow efficiency, I developed customizable content templates that reduced design time by 30% and maintained consistent branding across all platforms.

Before that, I worked as a Strategic Communications Intern at Team OnGround, a full-service branding and events agency in Makati. There, I conducted market research, data analysis, and campaign performance reporting for multiple client projects. One of my key achievements was contributing to an integrated campaign for an MC Taxi App that enhanced brand visibility and increased user engagement.

I also served as Integrated Marketing Head for Sayáw sa Baga, Kaya Mo Ba?, a university-led advocacy campaign that combined digital, on-ground, and email marketing efforts. The campaign generated over 100,000 impressions and boosted ticket sales by 70%, showcasing my ability to plan and execute data-driven creative strategies.

Beyond professional work, I’ve held leadership positions such as President of SineClub, a film organization at UP Visayas, and Vice Governor for Internals of Skimmers, our program’s academic organization. These roles strengthened my project management, communication, and collaboration skills—qualities I bring to every professional engagement.

I am skilled in tools such as Adobe Premiere Pro, CapCut, Canva, and DaVinci Resolve, and I’m comfortable managing social media, analyzing performance data, and developing brand-aligned creatives. My approach combines creativity with strategy: every campaign I produce is grounded in audience insights and guided by measurable objectives.

I’m passionate about helping brands tell their stories effectively and am always eager to take on new projects that challenge me to grow as a marketer and creative professional.