Elhadj Laye

1 RESUME ELHADJ LAYE Cellphone:- Email:- BIRTH DATE: October 13th, 1987 in Dakar, Senegal MARITAL STATUS: Single EDUCATIO N 2007 - 2010 Berkeley College, White Plains, NY, United States of America Diploma: Bachelor in Business Administration Major: International Business GPA*: 3.23/4 2011 – 2014 Centre d’Etudes Supérieures Africain en Sciences de Gestion (CESAG) Professional Studies in Management, (Specializing in Marketing Strategy), Master’s PRO FESSIONAL EXPERIENCE Juin 2018 – Present : Freelance Social Media Manager ∙ Create message copy for social media posts ∙ Elaborate digital campaigns for implementation into different online channels (web site, blog, social media) ∙ Moderating social media channels and Curating content ∙ Gather User-Generated content to improve a brand social proof ∙ Engage with online communities to promote brand awareness ∙ Bulding communities using channels such as Facebook, Twitter, Instagram, Linkedin, Youtube ∙ Working within remote teams while using Slack as main communication platform Aout 2017 – Mai 2018 : ALBG Communication Afrique (Community Manager) ∙ Define the digital strategy for more visibility on socialmedia ∙ Elaborate campaigns which objectives were to increase fans, engagementand reach for more exposure on social media (Facebook, Twitter, Instagram, LinkedIn) ∙ Referencing your website on search engines (Google, Bing, Yahoo) 2 July 2016 – December 2016 : Oxygen Africa (Community Manager) ∙ Elaborate a planning of the digital actions that will be put in place in order to improve the company’s image on the film productionmarket ∙ Referencing the company’s website on the different navigators(Google, Yahoo & Bing) ∙ Developed several digital strategies to increase interactions throughsocial medias and get more clients ∙ Field work to find different locations that would suit our filmproductions April 2015 – July 2016 : Nelam Services – Community Manager ∙ Overseeing all technical and system administration aspects of the community. ∙ Working with Communications Manager to develop andimplement community promotion and engagement strategies and tactics ∙ Monitoring discussions, responds in a timely fashion where appropriate ∙ Identifying and reporting on community trends to internal teams and advises on potential opportunities or risks. Aug 2014 – Jan 2015: ATOO Agency – Sales and Advertising Department (Internship) ∙ Prospected new clients in order to present the services of the communication agency ATOO. ∙ Supported the Sales team (Advertising Chief & Project Manager) in the implementation of advertising campaigns: from brief taking to theproduction of campaigns, proposing marketing ideas for the launch of advertising campaigns. ∙ Ensured the flow of information between the Sales Team and theCreative Team. ∙ Participated in the production of advertising campaigns: from the choice of the photographer for taking pictures regarding the campaign, the model’s choice, budget negotiation with the client, supplier management to the respect of deadlines. Oct 2013-Dec 2013: NSIA Insurance - Sales Representative (Internship) ∙ Prospected and presented two types of products to theconsumers: Supplemental Retirement and NSIA Education. Sept 2013-Oct 2013: Recruitment Office PACT (Placement, Coaching, Training) ∙ Followed a personal development training for better integration into the professional world. 3 ∙ Prepared for various situations involving pre and post recruitment in the working place. ∙ Learned to transfer knowledge obtained in business schools into knowledge necessary to be successful in a working place. Oct 2012-Jan 2013: Ministry of Economy and Finance, Senegal, UCSPE (Internship) ∙ Developed a marketing strategy to promote the reduction of poverty in Senegal. ∙ Participated in various workshops to introduce the document National Strategy for Economic and Social Development (SNDES) to several organizations allowing them to be aware of the document and offer their suggestions for its improvement. Sept 2010-Dec 2010: United Bank of Switzerland, Financial Services (UBS), New York, USA ∙ Maintained client databases using the Microsoft Excel software. ∙ Participated in the development of promotional packages for potential customers. ∙ Participated in various projects (data insertion) with other teams. April 2010-June 2010: Food Bank for Westchester, New York, USA (Internship) Member of a group of students whose main objective was: ∙ Identifying new sites for the location of the Food Bank forWestchester. ∙ Improving the delivery system in areas where demand wasstronger. ∙ Introduce a report recommending several procedures for the improvement of the Food Bank for Westchester. June 2008-August 2008: Economic Commission for Africa (ECA), Ethiopia (Internship) ∙ Participated in the analysis of issues related to globalization andinternational development for African countries ∙ Translation of various reports from English to French AWARDS Dean’s List (3,5/4.0 or above): Autumn 2008, Winter 2009, Spring 2009, Autumn 2009, Winter 2010, Summer 2010 SKILLS Microsoft Word, Excel, Power Point and internet research 4 LANGUAGES Bilingual: French and English INTERESTS Strategic Marketing, Advertising Campaigns, Sport Advertising, Translation, Data Entry VOLUNTEER WORK November 2004 : Lycee Guebre Mariam, Addis Abeba, Ethiopia ∙ Provided basic help to needy populations of Ethiopian villages 5