Elhadj Laye

Hello there, I'm an experienced Social Media Manager with a demonstrated history of working in the Marketing, Education, Entertainment, Gaming, Traveling, Financial, Food/Beverage and Advertising industry. Skilled in Marketing Strategy, Social Media Management & Moderation, Graphic Design skills (basic), Search Engine Optimization, Customer Support, Website Optimization, Content Writing, Email Marketing, Lead Generation and Market Research. Managed a 360° communication campaign involving being a part of the creative process for online advertising (creating copy for social media posts, writing blog articles, newsletter creation) and offline advertising (print, street marketing, partnerships).

Strong media and communication experience with a Bachelor’s degree in Business Administration as a major with a minor in International Business obtained from Berkeley College, White Plains, New York.

Collaborated with an American NGO and local authorities to create a campaign to fight against tobacco use in Senegal. The campaign had such an impact that soon after, a decree was put in effect to apply anti-tobacco laws in the country including not selling tobacco near schools and having non-smoking signs in public spaces like restaurants.

Worked on launching Senegal’s brand new airline company Fly Air Senegal presence on social media. 

My work allowed clients to increase their social media posts' reach, engagement, lead acquisition and brand notoriety.