Elhadj Laye

Portfolio Elhadj Diata Laye NoSmokeRevolut18n Join the anti-tobacco revolution and let’s make history in Senegal together ! https://bit.ly/2rp4svV • https://web.facebook.com/NoSmokeRevolution/videos/-/ (the anti-tobacco was finally applied in Senegal through this decree) • This campaign allowed us to inform the online community about the progress that was being made in Senegal, regarding anti-tobacco laws. A video and some visuals were posted online to increase the impact of that initiative on our social media outlets. The goal of this campaign was to target and raise awareness among young internet users about the fight against tobacco in Senegal. Through infographics and key statistics, we were able to get their attention and make them aware about the danger that tobacco represents, especially among the youth (15 to 24 years old) which represents 5% of all smokers in the country. Nicoteen • https://web.facebook.com/NoSmokeRevolution/videos/-/ (Campaign Nicoteen – NoSmokeRevolut18n) • The Nicoteen campaign was born of the fact that even though the anti-tobacco law existed, no action were implemented to regulate the tobacco market in Senegal. In order to make people aware of the danger, we created a fake campaign announcing the arrival of a brand new cigarette company targeting the youth. We used social media and billboards to support the campaign. Yaay The online community of senegalese moms (“Yaay” mean “Mother” in the local tongue Wolof). A mother it’s multiple lives, a nice and funny story, emotional, frustrating but never boring ! https://bit.ly/2HSpDSj • https://www.youtube.com/watch?v=Gv180ZcMaoI (the Moms Olympics movie #2 ) • This event’s concept was to gather married women who have kids and make them participate in various sports activities (football, basketball, water polo, …). The goal was to make them understand the value of sport in everyday life (reduce stress, having a more optimistic view of life). Agendakar Go out more, live a better life. All the good plans in Dakar are at agendakar.com https://bit.ly/2dZXFC2 • Agendadakar is a cultural agenda that list all the trending activities and events in the capital city of Senegal, Dakar. Whether you want to go out to relax, eat at a nice restaurant or go to a concert, Agendakar is your go-to place. Follow Dacar ! Oxygen Africa The audiovisual reference in Africa for Executive productions https://bit.ly/2KyY3XL • https://web.facebook.com/OxygenDakar/videos/-/ (Concept ¨The Producer’s Word¨ with Chris Macari for the filming of the new video clip of the french artist Booba “DKR” in executive production). • This video was made to bring forward the “Producer’s Word” concept which goal was to present a video clip producer and promote their work within the audiovisual firm, Oxygen Africa. African Victory Musical production & Artiste promotion We Make Winners ! https://bit.ly/2eau10Z • https://web.facebook.com/AfricanVictoryLabel/videos/-/ (video clip of the music label, with their staff in a mannequin challenge) • https://web.facebook.com/AfricanVictoryLabel/videos/-/ (promoting the song of the artiste DJ Dollar, in collaboration with Nix - Bday girl and informing internet users to share their best moment with the song in the background) Dans Ta Zone When sound, lights, talent and the environment meets in your neighborhood, #InYourArea https://bit.ly/2KDxReA • https://web.facebook.com/DansTaZone/videos/-/ (video presentation of the event, Dans Ta Zone, meaning “In Your Area” in French) • Ce concept DTZ « Dans Ta Zone » was a musical event whose purpose was to promote local senegalese throughout a freestyle competition (Sing or Dance). Fly Air Sénégal Created in 2016, Air Senegal is a new airline company which will allow people to travel inside Senegal, in nearby countries such As Ivory Coast, Burkina Faso with the aim to expand its reach all over the world. https://bit.ly/2FIQ6vD • https://web.facebook.com/flyairsenegal/videos/-/ (video teaser of the first airplane made for Air Senegal) École Vision Vision preschool Dakar is a canadian trilingual preschool establishment which opened in 2018 for children aged from 2 to 6 years old https://bit.ly/2FMzN0O • Created an event on Facebook to promote the open house of the new school in Senegal, Ecole Vision