ELENA KATIPUNAN
Brand Marketing & Storytelling Strategist
-- A. Mabini St., Sabang, Baliwag, Bulacan
KEY SKILLS & PROFICIENCIES
Strategic marketing & positioning
Competitor & persona research
Content strategy for web & social
Long- & short-form writing
Sales enablement asset creation
Cross-functional collaboration
Insight synthesis & storytelling
Project coordination in fast-paced teams
Tools: Google Workspace, Canva, GWI, Google AI Studio,
Gemini, Deepsite
EDUCATION
University of the Philippines Los Baños
BA Communication Arts
cum laude and consistent university scholar
CSC Honor Graduate Certification Number:-
St. Mary’s College of Baliuag
Primary and Secondary Education
consistently included in the academic honor roll
WORK HISTORY
Marketing Strategist at Agenix Digital (Freelance) | June 2025 - Present
Conducted in-depth research on industry landscapes, target customer segments, and client competitors using AI and
scraping tools; pitched strategic insights and recommendations to clients; collaborated closely with the CEO to
troubleshoot challenges and co-develop real-time solutions; navigated ambiguity and lack of structure by shaping
processes and driving clarity in a fast-paced startup environment
Communications and Marketing Officer at World Wide Fund for Nature (WWF) Philippines | November 2023 - December
2024
Collaborate with WWF-Philippines’ core communications team; develop and manage communication campaigns and
materials for the Sustainable Tuna Partnership 2 team; ensure all communication materials and activities stay within
budget; provide advice and direction on all communication and media-related concerns the team has
Brand Strategist at Nuworks Creative Labs Inc. | August 2023 - September 2023
analyzed findings from competitive scans, industry studies, and GWI metrics; prepared interview guides and conducted
interviews as needed; updated GWI database for team reference; coordinated daily with business units regarding project
timing and requirements; engaged in team brainstorming sessions for workshops and briefings
Brand Strategist at 360 Digital Agency | March 2022 - July 2023
strategized clients' overall social media content; collaborated with fellow brand strategists during campaign
brainstorming sessions; worked with graphic designers to ensure on-brand content execution; wrote brand copies,
articles, and captions
Research Associate at University of the Philippines | October 2021 - March 2022 (Contractual)
coordinated with project leaders and associates to ensure all materials needed for meetings were prepared; created
social media tools for easier information dissemination
Associate Marketer & Content Creator at Restoplus Pty Ltd | October 2020 - October 2021
proposed engaging content to the management; wrote and published approved content; coordinated with the company's
chief marketing officer to recalibrate marketing campaign efforts; pitched marketing ideas to the team to enhance
public relations strategies
Web Content Creator at GoSync | September 2020 - October 2020
created multiple marketing copies for American-based startup websites daily; revised copies according to the
comments of the editor-in-chief
ELENA KATIPUNAN
CHARACTER REFERENCES
Astrid Ocampo
Technical Team Manager at WWF-Philippines,
Sustainable Tuna Project--
Clark Diño
Strategy Head at 360 Digital Agency--
Catherine Solacito
Associate Graphic Designer--
Jerboe Ocampo
Art Director at 360 Digital Agency--
