Elena Kyla Katipunan

I’m a Marketing and Communications Strategist with over 5 years of experience helping startups, SMEs, and non-profits build data-informed marketing campaigns. My work blends deep research, audience insights, and brand strategy to execute campaigns that convert.

I specialize in market research, brand strategy, and content strategy, with experience in both B2B and B2C spaces—including SaaS, F&B, and sustainability sectors. I’ve worked with digital agencies and organizations like WWF-Philippines, where I led strategic communication campaigns and marketing intelligence sprints.

My approach is grounded in clarity, insight, and execution. I ask the hard questions, challenge assumptions, and help teams turn complexity into action. Whether you're looking to launch a campaign, build a lead-gen funnel, or tighten your messaging—I’m here to bring clarity and impact to your marketing strategy. Let’s make your growth sustainable and smart.