Edidiong Ekop

Edidiong Ekop; results-driven Sales Analyst with a strong foundation in data analytics, sales strategy, and marketing performance optimization. I bring over 3 years of hands-on experience transforming raw data into actionable insights that drive business growth, improve sales operations, and support executive decision-making. My background spans both sales and marketing, equipping me with a unique cross-functional perspective to understand the full customer journey and uncover growth opportunities.

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‎I excel at leveraging data tools like Excel (advanced), SQL, Power BI, Tableau, and CRM systems (e.g., Salesforce, HubSpot) to build interactive dashboards, conduct sales forecasting, and analyze market trends. I’ve worked closely with cross-functional teams—marketing, product, and finance—to evaluate sales campaigns, optimize pricing strategies, and streamline lead management processes.

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‎Known for a proactive mindset and attention to detail, I thrive in fast-paced, target-driven environments where business intelligence fuels competitive advantage. Whether it’s identifying pipeline bottlenecks, segmenting customers for high-impact targeting, or presenting insights to leadership, I consistently deliver value through data.

Core Competencies & Tools

• Sales Analytics: Pipeline analysis, sales forecasting, win/loss analysis, KPI reporting

• Marketing Analysis: Campaign performance tracking, customer segmentation, ROI analysis

• Business Intelligence Tools: Power BI, Tableau, Excel (Pivot Tables, VLOOKUP, macros), Google Sheets

• Data Management & Querying: SQL (intermediate), Excel Power Query

• CRM & Sales Tools: Salesforce, HubSpot, Zoho CRM

• Cross-Functional Collaboration: Partnered with marketing, operations, and finance teams

• Strategic Reporting: Built dashboards and executive-ready reports to support sales leadership

• Presentation & Communication: Skilled at communicating data stories to non-technical audiences

• Growth-Focused Mindset: Continuously improved processes and optimized sales funnel efficiency

• Industry Exposure: Tech, fintech, SaaS, and fast-growing B2B/B2C environments