Dylan Straffon

I am an experienced UX and Product Designer with a strong background in delivering intuitive, user-centered solutions across various industries. I specialize in using tools such as Figma, Adobe Suite, and Sketch, and my expertise spans UX/UI design, wireframing, prototyping, and accessibility standards. My design approach is data-driven, leveraging user research, usability testing, and competitive analysis to create seamless digital experiences that prioritize user needs.

At Asset Layer, where I served as the Lead UX Designer from October 2020 to October 2024, I spearheaded design initiatives as the sole UX team member. I was responsible for driving the development of B2B and B2C enterprise software solutions, designing high-fidelity mockups, onboarding flows, and interactive prototypes to enhance user experience and streamline product usability. Collaborating closely with cross-functional development teams, I iteratively refined products based on user feedback and data-driven insights. I also established and maintained a comprehensive design system, ensuring consistency and scalability across multiple platforms while practicing lean UX methodologies.

Before joining Asset Layer, I worked as a Cognitive Process Transformation Consultant at IBM from September 2018 to May 2020. In this role, I contributed to designing and testing a fraud detection system for the IRS, which played a crucial role in identifying billions of dollars in fraudulent tax returns annually. I developed and executed test cases to ensure system functionality and collaborated directly with end users to gather feedback, driving iterative improvements in user interface and workflow. This experience taught me how to design user-centric solutions for complex systems while balancing technical requirements with user needs.

Since December 2019, I have also been working as a Freelance UX Consultant, collaborating with clients across the Financial, Tech, and Healthcare industries. I have led end-to-end UX design processes, from discovery and research to prototyping, testing, and delivery. One of my proudest projects was collaborating on the design and prototyping of Panoscope.AI, an AI-powered content search product that significantly enhanced information retrieval efficiency. I also partnered with organizations like the International Monetary Fund and RPS Medical Devices, delivering impactful solutions in B2B and B2C environments.

I hold a B.S. in Information Sciences and Technology: Design and Development from Pennsylvania State University, which laid a strong foundation in both design and technology. My comprehensive experience across enterprise solutions, complex systems, and innovative AI-driven products has equipped me to tackle complex design challenges and deliver exceptional user experiences. I am passionate about creating impactful digital solutions that prioritize user needs and look forward to the opportunity to bring my skills to new challenges.