Dusan Jelic

Dusan Jelic Fruskogorski Put 255A, Popovica 21208 Sremska Kamenica (Novi Sad), Serbia M:- ● E:-Dusan on LinkedIn PROFESSIONAL PROFILE A dynamic, resilient, educated and highly experienced Content Editor, Copywriter, Interpreter/Translator (Serbian/English) & Digital Marketer with strong background in Communication, Content Writing, Social Media, Sales, Marketing, Administrative Management, Relationship Management, Customer Service and Business Administration gained from more than thirty years of work history in the international organisations, retail management, marketing and hospitality sector. A true team player who is comfortable working on his own and constantly striving to exceed expectations. Exemplifies excellent communication skills with the ability to communicate effectively with people from all walks of life and in-depth experience in liaising with clients, staff members & management. Possesses strong leadership, organisational, communication & interpersonal skills, accentuated by an ability to exhibit cultural awareness, confidentiality, discretion, diplomacy and professionalism in all circumstances. Excellent marketing skills coupled with the ability to establish trust and rapport quickly with team members. Totally committed to service excellence and determined to leverage qualifications and past experience to support the objectives of an organisation. Ready to take up a new challenge and work as a Content Writer. EDUCATION & QUALIFICATIONS Master of Arts University of Arts in Belgrade | Belgrade, Serbia | Jul 2008 Master Thesis | National Identities and Cultural Diplomacy in the Balkans Bachelor of Arts University of South Africa | UNISA | Faculty of Arts | Pretoria, South Africa | Jan 1998 Major Subjects | Sociology | Russian Language & Literature Diploma in Financial Management Damelin Management School | Cape Town, South Africa | Aug 1997 Subjects | Economics | Accounting | Business Administration An Introduction to SEO & Practical Link Building Four Dots Academy | 6-week course | Novi Sad, Serbia | Oct 2019 Full-Time SEO & Link Building | 4-week practice | Four Dots | Novi Sad, Serbia | Nov 2019 PROFESSIONAL EXAMINATIONS The UN Language Proficiency Certificate | English | New York, USA | Jan 2000 PROFESSIONAL SKILLS • • • • • • • Content Writing True Team Player Storytelling Skills Time Management Skills Branding & Digital Marketing Self-Motivated & Enthusiastic Interpreter/Translator (SER/ENG) • • • • • • • Copywriting Skills Administrative Skills Resilient & Resourceful Sharp Attention to Detail Integrity & Accountability Excellent Communication Skills Interpersonal & Organisational Skills CORE COMPETENCIES • • • A dynamic and reliable professional who wears many hats, including Content Editor/Writer, Serbian/English Interpreter/Translator, Digital Marketer, Copywriter, and SEO Enthusiast. Highly appreciates collaboration, respect, innovation, resilience and integrity and brings these core values in accurately identifying and capitalizing on strengths in the organisation. An enthusiastic digital professional able to consistently implement process improvements; displays resilience while faultlessly adapting to constantly changing environments and thrives under pressure. CORE COMPETENCIES (Cont’d) • • • • • • A highly motivated professional with extensive professional experience and highly skilled in time-management, commanding enhanced interpersonal skills essential for seamless interaction at all levels. Appointed by the United Nations mission in Kosovo (UNMIK) as a Sworn Court Interpreter/Translator for Serbian and English language in June 2000 and had worked in that capacity until February 2009. Enjoys fast-paced and multi-faceted roles, which require considerable organisational and task prioritisation abilities; cultivates a balanced approach and works well among a range of people and team dynamics. Naturally building successful rapport and relationships with clients, peers and senior management. Successfully worked in a wide range of professional environments and effectively gained a wealth of skills in diverse industries such as digital marketing, content writing, translation and interpretation, sales and branding. Powerful business ethics and results-oriented attitude and a natural ability to build and maintain strong relationships. PERSONAL ATTRIBUTES • • • Exceptional organisational, planning, presentational and time management skills. Leadership qualities with a powerful sense of initiative, flexibility and accountability. Exemplary work ethic; high degree of professionalism. • • • Customer-focused coupled with excellent problem solving and decision-making abilities. Committed to the success of the organisation. Ability to thrive with minimal guidance in a fast-paced environment and confidently handle uncertainty. EMPLOYMENT HISTORY MARKETING MANAGER | Winera App | Ljubljana, Slovenia | Remote | Apr 2024 - Aug 2024 • • • • • Developed and executed comprehensive marketing strategies to improve wine tourism experiences and onboard wineries to the Winera app, driving user engagement and brand awareness. Collaborated with cross-functional teams, including product development and sales, to align marketing efforts with business goals and ensure a cohesive brand message. Lead and managed digital marketing campaigns across various platforms, including social media, email marketing, and SEO, to increase app downloads and user retention. Analyzed and reported on marketing performance metrics, using data to optimize campaigns, accurately identify growth opportunities, and measure the effectiveness of marketing initiatives. Cultivated relationships with wineries and wine tourism stakeholders, and engaged in organizing events and promotions to build partnerships and enhance the app's offerings in the European market and beyond. INTERNATIONAL CONTENT TRANSLATOR | bet365 | London, UK | Remote | Sep 2023 - Mar 2024 • • • • • Translated website content, marketing materials, and customer communications from English to Serbian while maintaining accuracy, cultural relevance, and brand tone. Researched and stayed updated on linguistic and cultural trends in the target market to provide contextually appropriate translations. Reviewed and edited translations for accuracy, completeness, and clarity, ensuring high-quality & error-free final outputs. Assisted in the development of translation glossaries & style guides to support consistent & efficient translation processes. Collaborated with the international content team to ensure consistency in terminology & style across all translated materials. CONTENT WRITER | AZENDA Pty Ltd | Perth, Australia | Remote | Jun 2019 - Jul 2023 • • • • • Developed content for blogs, articles, product descriptions, social media and companies’ websites, as required. Faultlessly proofread content for errors and inconsistencies. Engaged in learning about the target audience for copy, as instructed. Consistently strived to ensure all-around consistency pertaining to style, fonts, images and tone. Created compelling headlines and body copy that will capture the attention of the target audience. Key Achievements: • • Strategically promoted content across multiple social media platforms, resulting in a consistent increase in audience reach, engagement rates, and follower growth, thereby boosting overall brand visibility and user interaction. Conducted thorough market research to uncover customer preferences and gaps in the current content, leading to the development and implementation of new, high-quality content that increased user engagement and satisfaction. SOCIAL MEDIA MANAGER | Wines of Serbia | Novi Sad, Serbia | Aug 2017 - Sep 2023 | Freelance • • • • • Developed and managed social media strategy to align with client’s business goals. Engaged with followers, respond to queries promptly, and monitor customer reviews. Communicated with internal and external parties in order to learn about their content needs. Generated, edited, published and shared engaging content daily such as original text, photos, videos or news. Developed engaging social media content to create an interactive relationship between consumers and the company. Key Achievements: • • Closely collaborated with a wide range of clients and created specific objectives and consequently reported on ROI. Successfully assisted in various aspects of the creative or research processes and created cohesive and accurate content. CONTENT WRITER | Cape of Good Wines | Cape Town, South Africa | Jan 2015 - May 2023 | Freelance • • • Closely followed the latest social media best practices and technologies. Accurately defined most important social media KPIs and manage and oversee social media content. Communicated with industry professionals and influencers via social media to maintain a strong network. Key Achievements: • • Successfully monitored, tracked, analyzed and reported on performance on social media platforms using tools such as Google Analytics and Facebook insights. Managed social media and digital marketing strategies of selected clients from South African wine & olive oil industries. OWNER/FOUNDER | Wines of Balkans | Belgrade, Serbia | Aug 2012 - Aug 2017 • • • Closely coordinated marketing and branding strategies with the clients. Analyzed market trends and evaluated and optimized marketing and pricing strategies. Engaged in closely overseeing branding, advertising and promotional campaigns of the clients. Key Achievements: • Effectively created the brand ‘Wines of Balkans’ and supported strong development of wine industry and wine culture in the Balkan region and successfully cooperated with ten clients and helped them increase their digital footprint. SOCIAL MEDIA MANAGER | www.wine.co.za | Cape Town, South Africa | May 2010 - Aug 2011 • • • Appointed in May 2010 as the first Social Media Manager in the South African wine industry. Researched and evaluated the latest trends and techniques to increase customer engagement. Managed the day-to-day handling of all social media channels & adapted content to suit different channels. PREVIOUS EMPLOYMENT HISTORY FREELANCE TRANSLATOR | Baines Babic Ltd | Belgrade, Serbia | Nov 2009 - May 2010 LEGAL INTERPRETER/TRANSLATOR | UNMIK Mission | Supreme Court of Kosovo, Pristina | Jun 2000 - Sep 2009 SENIOR LEGAL/LANGUAGE ASSISTANT | United Nations | UNMIBH Mission | Doboj, Brcko | Dec 1998 - Jun 2000 REGIONAL MANAGER | Acobar cc | Cape Town, South Africa | May 1996 - Jun 1988 ADMINISTRATION MANAGER | Bar Sellout cc | Johannesburg, South Africa | Jun 1992 - May 1996 More information about employment history available on request. REFERENCES NEBOJSA KRAGIC | Senior IT Professional | E:-| Personal Reference NIKOLA MISCEVIC | Senior Interpreter/Translator | E:-MARIO ROSSINI | Senior Content Writer | E:- More information about references available on request.