Drew Simms

Andrew Simms Director of Business Operations EXPERIENCE DR Media, Los Angeles, CA — Director of Business Operations/Senior Media Buyer August 2009 - April 2021 Understand and use metrics to maximize growth on all platforms Plan and execute around-the-clock news coverage and related features on a leading local website, multiple mobile applications, and emerging digital media platform Lead collaboration and training across multiple teams including reporters, producers, photographers, marketers, technologists, etc. Will also be 11405 Chandler Blvd. Unit 413 North Hollywood, CA 91601 -- SKILLS Possess excellent knowledge of recruiting and hiring processes including sourcing, interviewing, reference checking, tracking, salary negotiations, and closing. A resourceful, solution-focused professional with excellent interpersonal and rapport-building skills. Computers: MS: Word, Excel, PowerPoint, Access, Outlook, Publisher, Adobe Illustrator, Adobe Pagemaker, HRIS responsible for making sure newsroom staff members meet digital goals Manage and develop a team of digital content producers, helping them grow as digital journalists and challenging them to innovate and automate whenever possible Oversee HollywoodheavyNews.com’s & DrewReportsNews.com’s editorial operations—managing workflow, production, and budgets—optimizing areas that aren’t streamlined Work alongside editor-in-chief to maintain HollywoodHeavyNews.com’s and DrewReportsNews.com’s editorial calendar, as well as editorial franchises, on both HollywoodHeavyNews.com and DrewReportsNews.com Serve as onboarding chair for all new staff, freelancers, acting as guardian EDUCATION University of Phoenix — Bachelor Degree-Business Administration 2007 Annapolis Senior High — High School Diploma 2003 and enforcer for all HollywoodHeavyNews.com and DrewReportsNews.com style guides, how-to guides, and workflow documents Work with analytics team to provide media trends and insights and create Certification compelling stories from environmental data Lead the budget development while monitoring key metrics and develop Google Display Ads Certification strategies to optimize performance 2021 Proactively review & assess performance metrics and suggest recommendations to improve Digital Advertising program Execute segmentation strategies that include depth, duration, frequency, event interaction, channel, geo, device, network, creative and more Create cohesive strategy and planning process that integrates key offline events, Omni-channel marketing imperatives, and online specific campaigns Establish KPI’s and set up web analytics dashboard reports Responsible for strategy, delivery and driving improvements for the program Planning and managing daily media spending.. Making optimum media buys in terms of cost efficiency, goal delivery and client requirements. Evaluating potential marketing partners. Purchasing and optimizing media inventory using real-time bidding (RTB). Overseeing media buying campaigns from beginning to end from Yahoo, Outbrain, Taboola and Revcontent. Carrying out pre-campaign research. Preparing Purchase Orders and then sending them out. Facilitating campaign launches. Proofreading adverts and content. Spot checking advert placements. Talking to clients to resolve and media buying disputes. Using media tracking tools such as DoubleClick, ComScore and Google Analytics.