I'm a Los Angeles-based digital executive with a passion for creating engaging experiences for targeted audiences. I have built a career ensuring that content is aligned with brand and supported business objectives of all business units. Created web content strategy and managed content development by cross-functional teams. Business analysis and documentation of functional specifications for content-related web projects. Collaborated with a web team and marketing to manage website design. Established and managed editorial calendar, content and design guidelines, and rules for governance.
Managed a team of web programmers and writers, which included hiring, coaching, mentoring, corrective action documentation, and termination activities. Developed and executed communication plans and developed and enforced strong processes and standards.