Dre Richmond

Clydrea P. Richmond Preferred: “Dre” ADDRESS: 306 Estes Dr. Ext. Apt K4 Carrboro, NC 27510 TELEPHONE NO.: - EMAIL:-LINKEDIN: https://www.linkedin.com/in/cprichmond/ WEBSITE: https://digitalendure.com PORTFOLIO: https://drerichmond.portfoliobox.net PROFILE Creative, digital marketing professional with a proven ability in implementing strategic marketing plans to identify new market opportunities, initiate product and service introductions, and negotiate strategic partnerships to drive market expansion. Proficiency in developing integrated marketing campaigns that incorporate SEO, SEM, PPC, email marketing, marketing communications, market research, online and offline advertising, social media, direct response, public relations, brand management and other relevant channels. Verbose and eloquent communication skills allowing effective communication of business expectations to team members and stakeholders in a timely & concise fashion. A reputation for delivering and sustaining revenues within a highly competitive market by aggressively identifying opportunities, developing focus and providing tactical business solutions. A strong leader and team player; adept at supporting team members to achieve personal and professional goals. TECHNICAL SKILLS WordPress, HTML, CSS, SEO Moz, Facebook Ads/Google Ads, Bright Local, Salesforce, Microsoft (Excel, Word, Outlook), Google Analytics, Screaming Frog, SEMRush,Raven, Bright Local, Google Webmaster, MailChimp, Google Adwords Editor, Google Data Studio, Google Tag Manager, Heatmapping, Adobe Photoshop, Adobe Indesign, SERanking, Chrome Developer Tools, Mobile Sites, Google Search Console, Conversion Optimization, Conversion Tracking, Email Marketing, A/B Testing, CPanel Marketing Automation, Email Marketing, Search Engine Optimization, Slack Program, Workfront, Google Docs WORK EXPERIENCE FOUNDER Digital Endure Nov. 2017 – Current Performed web development (HTML, CSS) and design using WordPress to build websites for Non-Profit Organizations. Managed Business listings and citations with (Yelp, Google My Business, etc.) to increase Google Rankings. Executed Email Campaigns, SEM/SEO, and Content Marketing to build brand awareness and increase site conversions. Delivered Mobile Optimization best practices and fixed keyword optimization with Yoast them to boost search engine rankings. Enhanced CRM Integration and tracked data analytics through Google Analytics, Google Search Console, and Tag Manager setup. Reviewed Website Audits for Onpage & Offpage optimizaton. Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future. Trained and educated clients on the use of social media products, trends, and practices regarding social media and online marketing while promoting growth in client relationship. Managed SEO strategy and campaigns to grow user base and improve brand awareness with SERanking, SEMRush, & Raven. Increased Lead Generation in Ecommerce Business using Twitter/Facebook to result in over 2,000 conversions. Collected over 3,000 subscribers in Aweber/Mail Chimp through Email Marketing campaigns. SEO ANALYST CONTRACTOR LeadsNearby Nov. 2018 – Nov. 2018 Performed an SEO audit for 8 clients and improved Onpage & Offpage SEO, Technical SEO and Mobile Websites. Provided site observations and solutions for client websites using Screaming Frog, Moz & Google Search Console. Supported the management of internal and external relationships by working closely with business partners to fully develop, quantify, and market internet channel SEO and internal search strategies that will meet the business needs and drive customer satisfaction and loyalty. Developed, managed and implemented strategic search engine optimization program plans based on competitive market analysis, client constraints, and SEO best practices and methodologies. Worked with cross-functional teams to ensure client web sites are constantly using the best search engine optimization techniques and practices that generate traffic and leads. Monitored, on an on-going basis, projects and initiatives to ensure improved and continued high rankings from a local search perspective. DIGITAL ANALYST INTERN Healthgrades Jun. 2018 – Aug. 2018 Managed Google Ads Campaigns (Search) and Facebook campaigns to increase campaign conversions. Structured and Organized $100k budget with Google Ads and built keywords list for Paid Search marketing. Analyzed Data in Google Analytics Tool and improved ROI. Informed and guided consumer engagement strategy through the sourcing and synthesis of digital media KPIs, social and commerce platform analytics. Built marketing campaigns through Keyword Research with Keyword Planner Tool, optimized keyword list, created ads, and used Google AdWords Editor to upload campaigns to Google Ads. Understood and made recommendations to the management team on current trends and changes across mobile, web and streaming platforms. Built and maintained daily/weekly/monthly reporting and perform baseline analysis for supported areas. Analyze new features and content to measure performance and identify opportunities Translate customer needs into effective, valuable solutions and communicate solutions to appropriate parties. COMMUNITY ENGAGEMENT & MARKETING COORDINATOR AmeriCorps Public Allies, Inter-Faith Food Shuttle Apr. 2017 – May 2018 Raised over $50,000 worth of food donations using Salesforce and built over 50 business partnerships within the community. Developed marketing strategies and managed lead contact information using Excel. Led the reporting and analytics of the social marketing metrics to determine ROI. Tracked the steadily positive growth pattern on a weekly basis. Orchestrated site, sales, and analytics teams on delivery of client performance reports. Supported six account managers and provided them with potential sales contacts to help meet monthly fundraising goals. Collaborated with strategic planning and sales teams to diagnose performance issues and enhance campaign performance. ADDITIONAL EXPERIENCE CUSTOMER CARE SPECIALIST (Humana Campaign) Humana, Raleigh,NC | May 2015 – October 2017 EDUCATION CONCORDIA COLLEGE-NEW YORK M.S. in Digital Marketing 2016 – 2018 SAINT AUGUSTINE’S UNIVERSITY Bachelor’s Degree, Theater Minor: Business Administration 2012 – 2016 CERTIFICATIONS SEMrush SEO Fundamental Google Analytics Individual Google Adwords Fundamentals Google Adwords Search Certification Google Adwords Mobile Certification Google Adwords Video Certification SKILLS Digital Marketing, Campaign Management, PPC, Email Marketing, SEO, Lead Generation, Strategic Market Planning, Contact Acquisition, Corporate Communication, Channel Marketing, Field Marketing, Campaign Build/Management, Content Marketing, CRM Management and Marketing, Measurement/Analysis, Customer Service, A/B Testing & Marketing Strategy Analytics and Reporting, Business Development, Conversation Marketing, Forecasting/Reporting/Analysis, Segment/Channel Marketing, Direct & Relationship Marketing and Data Visualization, Performance Optimization, Relationship Management, Workshop Facilitation, Quality Improvement, Connections Lead, Team Leadership, Quality Assurance, Strategic Planning/Execution, Profit Growth Improvements, Contract and Negotiation, Complex Problem Solving, Cross-Functional Supervision, Market Research, Strategic & Tactical Planning, Acquisition Target Analysis, Commercial Due Diligence, Competitive Intelligence, Project Management, Workflow Planning, Productivity Improvement, Executive Decision Making, Vendor Management and Change Management.