Douglas Potter

Douglas Potter 125 Clover Hills Drive, Rochester, NY- •-• pottercommunications.com Facebook: dpotter6 • Twitter: @potcom • Instagram: DougPotter5648 • Snapchat: potcom UNRIVALED BRAND STORYTELLER • Proven ability to bring any brand’s inherent drama to life through creative marketing communications that deliver consistently measurable bottom line results • Proven Brand Strategist— Translating marketing/business objectives into creative strategies that are the foundation for industry leading creative solutions that drive clients’ business • Proven Cultural Influencer— strong mentor/collaborator across disciplines • Proven Creative Manager— in the concepting/development of a superior creative product • Proven Leadership— to grow an office, expand existing accounts, drive new business EXPERIENCE Key Past Agencies— Saatchi & Saatchi, D’Arcy Masius Benton & Bowles Key Past Clients— Kodak, DuPont, General Electric, Xerox, Pfizer, Blockbuster, Anhueser-Busch, Blue Cross Blue Shield Principal/Creative Director PotterCommunications, Rochester, NY, March 2011.to Present As principal of virtual branding agency, responsible for leading new business initiatives, as well as directing complete agency creative product, assembling select multidisciplinary teams tailored to specific individual client needs to create cutting edge integrated creative marketing communications campaigns designed to establish/build brand presence, while also driving measurable sales results Key successes: Led rebranding of Fairport Baptist Homes, full-spectrum of senior living communities driving full occupancy of Skilled Nursing Led rebranding of the Closing USA to mortgage banking segment resulting in 10% new account growth Led brand launch of closingUSAdirect.com, discounted title & closing services, direct to the consumer Executive Creative Director Latorra, Paul & McCann, August 2006 to March 2011 Managed a department of 14, responsible for creative development and production across all media for all accounts. Key successes: Turnaround of creative product, transforming agency into an award-winning, results-driving creative force Led strategy/creative development for capital campaign for Onondaga Community College Foundation that netted over $8.1 million— original goal was $5 million Led strategy/creative development for rebranding of The Great New York State Fair and a new attendance record in 2008 iPresident/Creative Director ideafirst, Inc., August 1996 to August 2006 Managed a virtual group of 20, responsible for creative development and production across all media for all accounts. Key successes: Built this start-up virtual agency from $200,000 in billings at start to high of over $10 million Led successful new business effort landing agency’s first major accounts, winning $2 million ViaHealth integrated hospital system account and ViaHealth Plan insurance account, beating out 14 other area agencies, including Saatchi & Saatchi Led rebranding of General Electric Plastics’ LEXAN in the Architectural market, leading to an 18% jump in market share EDUCATION B.S. in Journalism/Marketing Minor Iowa State University, Ames, IA REFERENCES Available upon request.