Dorcas Ajayi

ENIOLA AJAYI Marketing & Communications Strategist Lagos, Nigeria – (- –- EXPERIENCE QVT Media, Lagos - Media Planner & Strategist JAN 2025 - PRESENT ●​ Planned traditional and digital media strategies for a diverse portfolio of clients (TGI, Breakthrough Action-Nigeria, BAT), using industry software to plan quarterly improvement in campaign reach and a 10% improvement in cost efficiency quarter-to-quarter. ●​ Mentored and onboarded 3 new interns on media planning software and compliance processes, improving team workflow efficiency. ●​ Collaborated with cross-functional M&E (Monitoring & Evaluation) teams to conduct post-campaign analysis, consistently achieving client KPIs and achieving over 75% compliance with all stipulated campaign benchmarks. ●​ Optimised live campaigns in real-time across multiple platforms (TV, radio, digital display, social) and ensured alignment with overarching marketing objectives. Leeds Production, Lagos - Marketing Executive SEP 2024 - JAN 2025 ●​ Collaborated to deliver high-converting strategic pitches to major brands (CWAY, Tolaram, MTN, Airtel), achieving a 40% client acquisition rate and securing key accounts for Disney StarLife TV content partnerships. ●​ Played a key role in client and agency negotiations, successfully finalising contracts that protected company margins and fostered long-term partnerships. ●​ Managed the end-to-end contract process for high-value agreements, including MOUs and Media Purchase Orders (MPOs), ensuring 100% accuracy and confidentiality. A-STAR Learning, Canada - Digital Marketer, Remote SEP 2023 - DEC 2024 ●​ Engineered and executed comprehensive digital marketing strategies across seasons that amplified brand authority through targeted SEO and content marketing. ●​ Cultivated and managed strategic partnerships with key educational communities and influencers, enhancing brand credibility and driving a 25% increase in qualified leads. ●​ Drove digital visibility and engagement by managing all SEO initiatives and creating social media strategies that grew the online community by 35% and increased engagement by 25%. Fiverr, Remote - Freelance UX & Copy Writer AUG 2019 - JUL 2023 ●​ Provided expert UX writing and conversion-focused copywriting services to a global clientele, achieving a 95% client satisfaction score. ●​ Collaborated with clients and their design teams to craft user-centric copy for websites, apps, and digital products. ●​ Developed and executed content strategies and microcopy (Ul text, error messages, CTAs) that enhanced usability and streamlined the customer journey for over 20+ distinct projects. ●​ Managed all aspects of the freelance business, including client consultation, project scoping, contract negotiation, and delivering assets that consistently exceeded client expectations. SKILLS ●​ ●​ ●​ ●​ ●​ Strategic Planning & Execution Data-Driven Analysis & Optimisation Client & Stakeholder Management Cross-Functional Collaboration Digital Proficiency & Technical Acumen EDUCATION University of Lagos, Lagos - B.Sc. Mass Communication EDUCATION Caladium Strategy Academy, Lagos MAR 2025