Dorcas Ajayi

I am a results-driven Media Strategist and Marketing Communications professional with over five years of experience crafting and executing high-impact campaigns for a diverse global clientele, including NGOs, Fortune 500 companies, and innovative startups. My expertise lies at the intersection of data-driven strategy and creative storytelling, ensuring that every project not only captures attention but also delivers measurable business outcomes.

My core service offerings include:

• Strategic Media Planning & Buying: I develop comprehensive, cross-channel media strategies (encompassing traditional, digital, and social media) that are meticulously aligned with your brand objectives and target audience. I have a proven track record of optimizing campaigns in real-time to improve ROI by over 12% and exceed key performance indicators (KPIs) for clients like British American Tobacco and John Hopkins University.

• Conversion-Focused Copywriting & UX Writing: Words are powerful tools for driving action. I specialize in crafting compelling copy for websites, landing pages, email campaigns, and user interfaces (UI). My user-centric approach to microcopy and calls-to-action (CTAs) has consistently helped clients enhance usability and increase conversion rates by an average of 20%, creating seamless and persuasive customer journeys.

• Digital Marketing & SEO Strategy: I engineer data-backed digital marketing strategies to amplify online visibility and authority. By managing everything from technical SEO and keyword strategy to content creation and social media management, I have successfully increased organic website traffic by more than 60% for clients in competitive spaces like EdTech.

• Client Consultation & Partnership: I believe in building lasting partnerships based on transparency and results. I offer end-to-end project management, from initial discovery and proposal to final execution and analysis. My commitment to excellence is reflected in a consistent 95% client satisfaction rate.

I am passionate about partnering with businesses and agencies to solve complex challenges, drive growth, and achieve a significant competitive advantage. Let's connect to discuss how my strategic approach can help you meet and exceed your goals.