DOMINIQUE
COLUMNA
COUNTRY MANAGER
COUNTRY MANAGER OVERVIEW:
Seasoned Country Manager with 13 years of progressive experience in sales leadership, market expansion,
and solution selling. Proven track record in driving revenue growth, building high-performance sales teams,
and securing long-term contracts. Specialized in delivering tailored solutions for Quality Assurance and
Smart Manufacturing technologies, leveraging Industry 4.0 advancements to address complex client
challenges. Adept at developing strong client relationships, negotiating high-value deals, and executing goto-market strategies that achieve sustainable business growth.
SKILLS
Strategic Sales & Market Expansion
Solution Selling for QA & Smart
Manufacturing
Key Account & Stakeholder
Management
Contract Negotiation & Closing
Revenue Growth & P&L Management
Sales Forecasting & Pipeline
Management
Cross-Functional Team Leadership
Industry 4.0 & Manufacturing Process
Optimization
EDUCATION
CONTACT
University of Santo Tomas
Manila, Philippines
-
BS Industrial Engineering-
-
Ateneo Graduate School of
Business
Gateway Regency, Pioneer
St. Brgy. Barangka Ilaya,
Makati, Philippines
Mandaluyong City,
Master in Business Administration-
Philippines
WORK EXPERIENCE
Country Manager
AvastSG Singapore Pte. Ltd (Philippine Office) / 2020 - Present
Lead national operations and revenue growth strategy, increasing sales yearon-year.
Develop and execute sales strategies for Quality Assurance and Smart
Manufacturing solutions, positioning the company as a trusted partner in
operational excellence.
Manage top-tier client accounts, securing long-term contracts and
strengthening customer retention.
Coordinate with engineering teams to align client requirements with solution
capabilities.
Sales Manager
AvastSG Singapore Pte. Ltd (Philippine Office) / 2017 - 2020
Directed sales operations nationwide, surpassing annual revenue targets.
Expanded client base by 80% through targeted outreach and strategic
partnerships in manufacturing sectors.
Product Manager
AvastSG Vision Inc. / 2014 - 2017
Managed product portfolio for manufacturing and QA technologies,
influencing product design to meet evolving market needs.
Supported sales teams with technical insights to improve client
presentations and deal closures and conducted competitive analysis to
position solutions effectively within the Industry 4.0 landscape.
COURSE
HubSpot Academy
Social Media Marketing
2025
Board Infinity - Coursera
Quality Improvement and
Management
2025
AWARDS
TRINC INC.
MVP Sales of the Year
2024
TRINC INC.
MVP Sales of the Year
2019