Dirgantara Budhi Prabowo
Arcadia Housing I Blok A7 No. 20
Bukit Golf Riverside, Cimanggis - Leuwinanggung
Mobile : -, -
E-mail:-,-
OBJECTIVE
Desire to join a fast paced growing firm that offers a constructive workplace to develop product
marketing, brand strategies, initiate strategic alliances, promote new products, and interact with
new clients in order to develop sustained business for the organization - with opportunity for
career and personal development.
PERSONAL QUALIFICATION
Experience professional in business development, planning and executing business
strategies, developing new market channels and building strong relationships with sales
managers, customers and industry leaders.
Vast experience with branding and introducing new products as of product marketing.
Superb understanding of business sense and strategies.
Competitive Analysis – Ability to analyze and compare firm’s products with that of
competitors.
Good communication and management skills – effective leader and motivator. Product
marketing strategy, sales planning & revenue analysis, channel management, networking,
prospecting, closing, relationship building. Forecasting and budget attainment plan.
Revenue generated promotional program creation.
Experience in both product marketing, sales development & channel management..
Self-assured and confident.
CARRIER HISTORY & EXPERIENCE
January 2015 – Present
Business Development Manager, PT. Integrasia Utama, Jakarta.
Develop, maintain and expand the business by managing and develop effective channel &
distribution infrastructure for logistic & GIS apps. Engage partnership with both technology
partner & sales partner to maintain sales – marketing activities for excessive co-op in between
vendors for product & services. Build marketing strategies and brand the business. Identify
potential market trends to generate revenue by means of new key account development and
management. Monitored/evaluated sales-teams performance – guided others towards
achieving sales targets and established effective/scheduled sales reports.
Formulated and implemented sales initiatives and marketing strategies as well as new and
innovative marketing campaigns; tracked performance to achieve objectives and enhance
organization effectiveness.
January 2012 – December 2014
Business Development Manager, Samsung Electronics Indonesia, Jakarta.
Responsible for running the business operations day-to-day of IT & Enterprise Business. Develop,
maintain and expand the business by managing and develop effective channel & distribution
infrastructure. Investigate the economic conditions surrounding the business activity for industry
trends and competition. Extensive market research prior to business start-up and continue
gathering information throughout the life of the business. Prepared a detailed business plan for
goals and objectives. Secure sufficient financial resources for future development or expansion.
Develop a situation analysis including its strengths, weaknesses, opportunities and threats to
assist in the development of a strategic plan for the future of the business.
Planning, forecasting and allocation to ensure sufficient supply stocks,
including monitoring of country inventory and sell-thru for Samsung Laser
Printer product & Copier).
April 2008 - December 2011
Channel Sales Manager, Samsung Electronics Indonesia, Jakarta.
Responsible to engage with channel partners within country territory to increase product and
solution sales. Acting as Samsung’s representative to these important partners and will be
accountable for the quality of the field relationships. Channel sales revenue analysis by partner,
Partner business plan development, New partner recruitment and on boarding, Account and
representatives mapping. Managing all IT product sales at modern retailer, creating promotional
program and ensuring product distribution to modern retailer outlet.
May 2007 – March 2008
Platform Sales Manager, Education Sales & Subscription Manager for Indonesia, Autodesk Asia
Pte. Ltd. , Singapore.
Responsible in both product marketing & sales development of AutoCAD & AutoCAD LT, ensuring
the Autodesk partner network is productive, profitable, well-branded, well-merchandised, and
active, delivering the optimal customer experience. Building effective working relationships with
key individuals at all levels within partner organizations. Introducing new Autodesk channels,
channel strategies, educating partners as to the efficiency and profitability opportunities of new
channels. Providing guidance and direction to network partners on effective POS merchandising
and customer service. Working cross-border with Autodesk colleagues, sharing best practice and
implementing best practice. Manages sales individuals who sell through or support indirect and
direct sales channels. Supports channel resellers in order to drive business.
Forecasts and delivers sales revenues. Sets targets with Distributors and tracks progress
Works closely with the corresponding Marketing Managers in order to obtain localized
marketing collateral.
Motivates and manages a direct and/or indirect sales force within product line.
Responsible for managing sales support, application engineering, or administrative
personnel.
Determines proper channel coverage, authorizations, compliance with policies, and
reseller and/or distributor recruitment.
Coordinates with sales teams on reseller quotas, authorization requirements, programs
and policies.
Product marketing, planning & strategy for Autodesk Platform product (AutoCAD &
AutoCAD LT) sales performance.
Contact point for education segment – maintaining partner & end user relations,
maximizing account performance on education product.
Responsible for Subscription Sales (support) for Indonesia market, managing distribution,
sales & activation for all subscription line-up.
November 2002 – January 2007
Business Development Manager, PT. Hewlett-Packard Indonesia, Jakarta.
Product marketing, sales & partner management of HP DesignJet printer line up. Actively develop
competitive products portfolios, opportunity funnels, account planning and sales strategy to
maximize sales. Responsible for training & development of Business Partner.
Responsible for concepts and specification development, pricing
and writing of detailed technical sales proposals for all RFP
Work with the various Business Units, including Product
Management, Marketing, Legal, Finance and Support to close and
implement deals, including bid/discount reviews and approvals
To ensure marketing funds and resources are well utilized and managed efficiently,
adhering to audit guidelines
Organize and conduct sales and technical presentations to customers and HP Business
Partners
Develop and manage assigned key accounts, identify and develop new sales
opportunities
To identify, groom and manage Distributors and Partners to ensure business continuity
and to achieve business revenue targets/profitability.
To ensure Total Customer Experience by maintaining timely and effective escalation
management and prompt resolution
Work with customers and build client relationships and so as to have a good
understanding of client’s business needs and plans
December 1999 – October 2002
Tele-Sales Supervisor, PT. Hewlett-Packard Indonesia, Jakarta. Supervising on daily activities of
telesales and customer relationship management by maintaining product updates to the
customer both end user and reseller. Provide Products/Sales Manager’s with detail report on
sales, product and customer activity.
Running marketing campaign thru telesales
Providing customer relationship management to both internal and external customer
Having knowledge of handling call center topography
Experience in managing agents (telesales, promo, customer service, product)
Coordinating telesales training for the telesales agent
To administer product demo inventory management
Involve in a project of call center movement between Indonesia - Malaysia
Demo center coordinator, developing an effective hp Solution Center of hardware and
software for customer use.
Sales representative for hp wide product of hardware and software in the solution center
March 1999 – July 1999
Junior Executive Assistant, PT. Dipareksa Pramukti, Lockheed Martin Corp. Sales Representative
Office.
To maintain effective working relationship with partner and clients
Communicate any finding with its recommendation, which requires VP response
Research for information & data related
To conduct business administration and Office management
Involve in a project with POLRI on database case profiling system
Involve in a project with the National Nuclear Power Agency (BATAN) on Nuclear for
medical/cure for cancer
June 1997 – June 1998
Management Trainee for Buyer, PT. Matahari Putra Prima Tbk. Jakarta
Studying & applying retail management & store operation
To conduct on the job training procedure
Making report & proposal
Customer service
Merchandising
March 1997 – June 1997
Temporary administration staff for account profiling PT. Sinar Harapan Press.
Sales & marketing administration
Account data profiling
PROFESSIONAL TRAINING
Samsung Account Management, Samsung Electronics/Jakarta, July 2013
Samsung Supply Chain Management, Samsung Electronics/Jakarta, April 2013
Samsung Sales Framework, Samsung Electronics/Jakarta, September 2011
Understanding the core framework of Samsung Sales Strategy thru direct & indirect
distribution, channel management & sales strategy.
Autodesk Channel 3-2-1, Autodesk Asia/Singapore, May 2007, Enhancing partner
profitability and fueling growth
Executive Sales Motion, HP Asia Pacific/Shanghai, August 2005
Accelerate our ability to create and deliver value to HP customers. To remain
competitive, with the development a wide capability of resources to the organization
effectively
Leadership Development Training, HP Asia Pacific/Singapore, September 2004
Designed to drive performance improvement, sharpen critical skills, and increase
engagement and productivity among directors, managers, project leaders and team
members who have completed Facilitative Leadership and/or Essential Facilitation.
Analyzing HP Channel Management Infrastructure, HP EMEA/Barcelona Spain, March
2003
Understand of HP basic infrastructure of equal partnership, with sales partner
Creative Sales Magic, AMA Indonesia/Jakarta, November 2002
To fully appreciate selling and the process with techniques that are concerned with
human beings. Applying neuro-linguistic techniques to examine the different ways that
people think and communicate with one another.
The Art of Service, Beacon Consultant, Jakarta, 2001
How to deliver the best customer satisfaction in order to increase product sales and to
acquire necessary knowledge and skills to handle routine transactions. To be confidence
in defusing difficult situations and turning them into a win-win-win outcome.
Optimizing Performance through Coaching, Beacon Consultant, 2001
Being able to adapt different coaching styles to different situations and manage the
session in a way that maximizes effectiveness. Understand people strength and
weaknesses and help them to achieve their objective.
Power of Presentation, Dr. Billy Kueek, BIK & Associates, Jakarta, 2001
How to deliver the best presentation, and acquire necessary knowledge, gesture, posture
and being able to attract audience with presentation material
Total Customer Experience, Hewlett-Packard, HP Indonesia, Jakarta, 2001
To demonstrate employee commitment to excellence and understand to each customer’s
situation, needs and expectations. To build trust and long-lasting relationship between hp
and their customer.
HP Star Training on Storage Solution (SAN/NAS), HP Indonesia, September 2001
Technical and sales training on how to market an hp storage solution
HP Star training on Business Personal Computing/Omnibook, HP
Indonesia, March 2000
HP Star specialist training on hp Omnibook portable, pc series
(CT800, 900, 4000 series)
Basic and Standar training on hp Sales and support services, HP
Indonesia, January 2000
How to handle customer, complaints, phone manner and selling skill.
IBM Asia Pacific Enterprise Storage Server Education, PT. USI IBM, Jakarta, August 1999
Enterprise class storage server, their ability to maximize the use of SAN technology on a
large and wide range database system
Basic Training for Supervisor from PT. Matahari Putra Prima Tbk, August 1997
To implement duty, responsibility and function of sales activity thru counter area. Sales
merchandise administration for the daily stock counting . And to manage a solid team
work, train and motivate to achieve goals.
IBM AS/400 and RPG Programming course from LepKom Gunadarma, September 1996
Introduction AS/400 architecture and operating system overview. Source entry utility and
data file utility also RPG/400 batch programming language
NOVEL NetWare LAN course from LepKom Gunadarma, Jakarta, October 1996
Novel Netware introduction to file management, security, communication, configuration
and server monitoring.
English course from Lembaga Bahasa LIA, Jakarta, June 1994 – August 1996
Understanding the way to communicate in English, grammatical and conversation of
general English in a 240-hour course, advance level
Basic computer from Unix Computer, Bekasi, June 1990
Basic computer and programming knowledge for IBM DOS, WordStar, Lotus123, dBase
III+ and Basic.
EDUCATION
S1/Bachelor Graduates (SKOM) Information Management,
University of Gunadarma, Jakarta
SMAN 2 Bekasi major in Biology/A2
SMPN 5 Bekasi
SDN Waringin 1 Bekasi
GENERAL BACKGROUND
Indonesian Citizen
Born November 29, 1974
Excellent Health
Married
INTEREST
Sport, traveling, reading and listening music.
1992 - - - - 1986