Desiree Medina- | -
Education Howard University, Washington, D.C. Expected 05/2021
Bachelor of Arts: Public Relations
Minored in Spanish
Skills
Event management
Media relations
Brand reputation
PR strategy development
Social media marketing
Crisis management
Research
Certifications
Muck Rack Fundamentals of Media Relations
Muck Rack Fundamentals of Social Media
National Association of Parliamentarians Registered Parliamentarian (pending recertification)
Work History
Research Assistant | The Knight Foundation - Washington, D.C. 09/2020 -
Current
• Engaging in qualitative data collection (e.g., virtual ethnography, zoom
interviews and focus groups, surveys);
• Recruiting participants;
• Data entry and data cleaning (verification of data entry);
• Analyzing collected data (e.g., content and thematic analysis;
• Preparing reports related to their grant funded activities;
• Checking transcripts against recorded interviews for accuracy;
• Data management (e.g., maintain accurate records of participants,
safeguard participants’ information, maintain ethical standards
regarding confidentiality of participants);
• Assist in preparing documents and reports, as directed, for submission to
grant foundation;
Intern | Malin PR - Washington, D.C. 09/2020 – 12/2020
• Sports PR Communications writing including press releases, communication
and marketing plans
• Communication planning including providing pre /post and on-site event
support, assisting with scheduling client appearances and interviews,
social media research and management, providing professional client
relations services, maintaining basic database and other administrative
services
• Assist in development of various print marketing materials.
• Extensive experience using Canva to develop multimedia presentations.
PR Assistant | Havoc From Rap Group Mobb Deep 10/2020 – 12/2020
• Creation and maintenance of YouTube channel for new record label,
utilize AdSense for monetization of YouTube channel
• Provide multifaceted services including staff recruitment, scheduling
appointments and arranging transportation.
• Research, negotiate, implement and track advertising and public
relations activities.
Publicist | Rock from Rap Group Heltah Skeltah 10/2017 - 2019
• Manage talent and their representation at press and promotional events
that support the brand
• Send out press kits to media in advance of artist performance in the area
• Plan artist interviews and press junctions; coordinate and supervise photo
shoots; assist in event
management and production; work in conjunction with manager for
media appearances; prepare itineraries and travel for publicity
appearances and events
• Successfully rebranded Rock as an actor with updated IMDB.com page
• Write and edit press releases, bios, maintain imdb.com and Wikipedia
page; responsible for daily media relations and monitoring; write and
distribute media tip sheets for client events.
• Handled all marketing, social media interactions and other promotional
initiatives such as radio and print interviews.
