Desiree Medina

I am a Public Relations Practitioner so 90% of my job requires excellent written and verbal communication. I specialize in event management, media relations, brand reputation, PR strategy development, crisis management, research, and all manner of marketing.

I have a passion for research and I love to learn everything about a brand, its audience and messages; I am diligent about measuring the effects of PR. I know that I won’t always know everything about the target audience, so research enables me to learn how to target them better.

I use research on the front end to understand consumers and research on the back end to determine the success and effectiveness of my campaign.