Derrick Richardson

Derrick Richardson https://www.linkedin.com/in/derrick-richardson-b7bb1054 -,- Professional Experience: • • • • • • • • • • • Atkins Global/FDOT 07/19 – Present Senior Public Information Specialist Responds to media and community requests as liaison for the client representing FDOT Identifies public outreach project goals and makes recommendations to the client Coordinates and participates in government briefings and project presentations Produces and coordinates project publications, brochures, newsletters, web information and materials; meets with the client to determine key messages and themes Produces and distributes daily, weekly and monthly reports on public outreach efforts EverBank/TIAA Bank Senior Marketing Specialist Applied intelligence and insights of customers, competition and industry trends to enhance development and performance of marketing plans Articulated and advocated for marketing program development needs and collaborated with key stakeholders to ensure implementation and communication plans were in place Established well-defined goals for marketing programs and opportunities for testing and optimization Exhibited an understanding and advocacy for key consumer and affluent customer segments Used customer segmentation and personas for prioritization of acquisition and retention Managed digital display signage and strategy for 10 locations throughout the state of Florida Wounded Warrior Project Marketing Specialist • • • • • • • • • • • 02/17 - 09/17 Collaborated across departments on campaigns and messaging throughout the organization to develop brand approved informative content through Brand Comply Coordinated work flows such as production and editorial schedules across multiple platforms to reach both internal and external stakeholders Created and implemented targeted marketing and communication efforts Created and managed digital collateral, emails, web pages, print, and Salesforce templates Remained current with digital developments and SEO best practices in addition to media, public relations and sponsorship visibility to maintain and/or improve performance in these disciplines Developed creative concepts using Adobe Creative for production through agency Wounded Warrior Project Direct Response Communication Coordinator • 01/18 – 07/19 04/15 - 02/17 Demonstrated technical and strategic understanding of direct mail, data analysis, digital fundraising techniques, strategies and tactics Managed and monitored timelines, schedules, creative briefs, tests and deadlines for multiple concurrent direct response projects from start to completion Managed the multi-million-dollar budget through Excel for the department Professionally interacted by phone and email with internal and external partners including consultants, outside partners, designers, copywriters, list brokers and printers Proofed and reviewed project deliverables such as appeal letters, emails, landing pages and other campaign contents with an exceptional eye for detail Created and managed process maps for educating others on direct mail Derrick Richardson https://www.linkedin.com/in/derrick-richardson-b7bb1054 -,- • • • • • OnPay Solutions Marketing Communications Coordinator 09/14 - 03/15 Coordinated lead lists and tracking, composed emails and generated marketing workflows Implemented marketing strategies to generate leads and engagement with the audience Managed social media platforms, blog content and website communication through HubSpot Prepared outbound communication and presentations Sales leads, traffic and social media presence increased through customer targeting tactics Education: Purdue University Graduated 08/16 Master of Science in Strategic Communication Management • GPA 3.90 University of North Florida Graduated 12/14 Bachelor of Science in Communication, Public Relations • GPA 3.65 Certifications: University of North Florida Expected 4/20 Nonprofit Management Purdue University Certified 10/15 Strategic Management Special Projects: • • • TIAA Bank Incubator Project – Judged different organizational ideas to help implement across the organization ERG Young Professionals (YoPro) – Volunteer chairperson for the young professional's group. Oversaw the volunteer committee managing and creating events of volunteerism ERG Empowered Young Professionals – I was the communication lead for the African-American and Caribbean young professionals. Managing events, new memberships and communication Volunteer Involvement: • • • United Way Stein Fellowship 10/19 -10/20 Class of 2020 Attend professional development forums to develop skills as a professional Tocqueville Society mentor meets with me about professional and philanthropic goals Mentor a student through United Way’s Achievers for Life initiative Derrick Richardson https://www.linkedin.com/in/derrick-richardson-b7bb1054 -,- • • • • • Game Face Board Member 10/19 - Present Work with fundraising committee soliciting donations Manage marketing interns Creates and maintains a consistent social media and marketing strategic plan Glorious Bethlehem Temple Community/Media Relations Director 11/13 - Present Direct community engagement projects, manage social media, digital campaigns and website Manage public and media relations through community partnerships and local media