Debjani Bhattacharya

Debjani Bhattacharya Kolkata metropolitan area, West Bengal, India # -- linkedin.com/in/debjani-bhattacharya-a50b9617 Summary Strategic marketing specialist with over 16 years of cross-cultural experience in creating campaigns that intrigue consumers, appeal to the press and add a refined touch to brands. Identified new business avenues and grew product portfolio. Spearheaded the design and implementation of a complex yet workable marketing communications strategy which concentrated on communication modalities. Collaborated with a group company to ensure seamless communications management by utilizing combined sales forces and resources. Developed and implemented marketing communications and social media strategies. Proficient in acquiring new clients and maintaining the existing ones to streamline revenue. Expertise in managing the conceptualisation and execution of PR events and initiatives. Skilled in designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for websites and promotional videos. Organized promotional events such as press conferences, open days, exhibitions, tours and visits. Addressed the media/audiences at interviews, press conferences and presentations; dealt with enquiries from the public, the press, and related organizations; analysed media coverage—an effective leader with excellent motivational skills to sustain growth momentum while motivating peak individual performances. Experience Content Lead Studio APS April 2022 – Present Lead Content Writer Villedomo Jan 2022 – March 2022 Senior Content Developer Digitally Global Feb 2021 - Dec 2021 (11 months) Sales Manager Ellabic Finserv Mar 2020 - Dec 2020 (10 months) Private Equity Specialist Self-employed Jul 2016 - Aug 2019 (3 years 2 months) Senior Manager Marketing and Business Development BSB ATELIER May 2014 - Jun 2016 (2 years 2 months) Debjani Bhattacharya - page 1 Marketing Communication Consultant HILAND GROUP May 2013 - Oct 2014 (1 year 6 months) Design and help execute Media Activities for their upcoming projects, PR Activities, Explore new ways to reach out to potential New Age customers. Marketing and Business Development Manager JK AK & Company Jul 2012 - Sep 2013 (1 year 3 months) Marketing and Business Development Senior Executive - Marketing Communication HILAND GROUP Nov 2009 - Apr 2012 (2 years 6 months) Corporate branding and communication, writing press releases and handling all PR activities of the company, Organising Events of the company, Extensive PR research and media handling, Planning, organising and executing ATL & BTL activities, Marketing Research analysis, Media Planning & Management, Handling commercial aspects of Marketing, Vendor Management (recruiting, negotiation, payouts) Account Executive Pentagon Communications Nov 2008 - Oct 2009 (1 year) Account handling of various clients ranging from retail to software giants. Brand Executive Emami Ltd Apr 2008 - Oct 2008 (7 months) Conceptualised, researched, and launched two new products in co-ordination with the R&D Department. The products are HIMANI LALIMA and SARDI JA Analgesic range. Executive PR & Corporate Communication South City Projects (Kolkata) Ltd Sep 2007 - Apr 2008 (8 months) Preparing press releases, Event management for Mall opening, Relationship build up with media houses, liaison. Education M.A, Journalism & Mass Communication 2005 - 2007 1st Class (Ranked 2nd , Pan India) Specialisation in Advertising & PR Debjani Bhattacharya - page 2 Garden City University B.A, Journalism, English Literature, Psychology 1st Class 2002 - 2005 Shri Shikshayatan Higher Secondary (Humanities) 1st Division 2000 - 2002 Shri Shikshayatan School Secondary 1st Division 1992 - 2000 Skills ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ ❖ Branding & Identity Digital Media Editing Long and short form SEO optimised write-ups Artificial Intelligence (AI) Web Content Writing Creative Writing Financial Analysis Integrated Marketing Planning Debjani Bhattacharya - page 3