Debjani Bhattacharya

With over 16 years of cross-cultural experience, I am a seasoned strategic marketing specialist who thrives on creating campaigns that captivate consumers, resonate with the press, and elevate brand identities. My journey began in 2007, and since then, I have been instrumental in identifying new business avenues and expanding product portfolios, all while leading the charge in designing and implementing sophisticated marketing communications strategies.

My expertise lies in managing the intricacies of communication modalities, ensuring that every message is not only heard but also felt. Over the years, I have collaborated with various teams to ensure seamless communication management, leveraging combined sales forces and resources to maximize impact. My proficiency extends to developing and executing comprehensive marketing communications and social media strategies, where I have successfully acquired new clients and nurtured existing relationships to streamline revenue growth.

In addition to my strategic roles, I have a deep passion for public relations, demonstrated through my extensive experience in conceptualizing and executing PR events and initiatives. From writing press releases and producing promotional content to organizing press conferences, exhibitions, and media tours, I have consistently delivered results that exceed expectations. My ability to engage with the media and public, analyze coverage, and respond to inquiries has solidified my reputation as a leader who not only drives growth but also inspires peak performance in those around me.

In 2019, I ventured into content writing, a move that allowed me to blend my strategic insights with creative storytelling. Currently, I serve as the Content Lead at Studio APS, where I help D2C and B2B clients scale their businesses exponentially. My role involves leading a team of writers and strategists, crafting compelling content that tells a story and drives engagement and conversion.

My academic background includes an M.A. in Journalism & Mass Communication, specializing in Advertising & PR, and a B.A. in Journalism, English Literature, and Psychology. This foundation has been pivotal in shaping my approach to marketing and communication, enabling me to craft strategies that are as effective as they are innovative.

As I continue to evolve in my career, I focus on delivering value through strategic marketing, content excellence, and a commitment to driving success for the brands I work with.