David V. Kimball
Marketing Leader
Tacoma, WA • - •-• linkedin.com/in/davidvkimball • davidvkimball.com
SUMMARY
I'm a growth marketer who loves generating new leads, getting my hands dirty on the more technical side of marketing, and creating content to build trust and authority. I believe marketing “done right” is a force for good.
Versatile – 10 years of inbound and outbound marketing experience in multiple industries.
Technical – comfortable with basic web development and any marketing software.
Lifelong learner – experiment-obsessed and feedback driven.
EXPERIENCE
Director of Growth MarketingApr 2024 – Feb 2025
Virtasant, cloud optimization services company
Joined the Virtasant team after their acquisition of Gigster to spur revenue growth.
Revenue generation – Acquired high quality MQLs leading to $230k+ in closed won deals within first 60 days.
Lead volume increase – Increased lead volume by 4x from Q2 to Q4 2024.
Reduced spend – Cut marketing spend in half while increasing lead volume and improving lead quality.
Virtual Events – Hosted quarterly virtual events, bringing in 25-30 net-new, high quality ICPs per event.
Fractional Marketing Manager / Marketing DirectorJul 2023 – Mar 2024
Freelance
Offering my marketing expertise in a fractional capacity, acting as digital marketing manager or director for clients.
Esports Academy – Obtained ~80 weekly leads from optimized ads converting 2% with $2.50 CPC.
Turbo Plumbing – Built project management system that improved marketing team efficiency by 225%.
Smack Studio – 3M+ views gained from coordinating appearances in OTK Games Expo and Game Grumps.
ReviewTrackers (B2B) – Created 3 demo videos, gaining 400+ leads in a month - 15% became customers.
Marketing ManagerAug 2022 – Jun 2023
Gigster, software development services company
Led all marketing efforts for the first 9 months prior to the company hiring CRO and VP of Marketing roles.
Lead generation – Increased marketing qualified leads by 40% in 3 months with an improved lead form and UX.
Website – Optimized the site leading to a 3x increase in speed and a 7x increase in site impressions.
Google Ads – Increased conversion rate to 4.1% from just 1%, and halved the conversion cost.
Outbound – Increased email volume 10x, achieving 81% open rates and 35% reply rates through A/B testing.
Director of Marketing and CommunitySep 2021 – Jul 2022
ThirdPixel Interactive, tech and gaming startup
Led all marketing efforts and was head of Product Marketing for video game Smack Studio.
Kickstarter – Created fundraising campaign, hitting our $10k goal within 1 hour of launch and $35,000 total.
Drove game sales – 8,000+ Steam Early Access downloads and 360 paying customers in first 6 months.
LvlUp Expo – Ran booth, increasing our social following to 2,500+ across Twitter, Discord, and YouTube.
Sr. Digital Marketing Specialist (Prev: Associate Marketing Manager)Jun 2016 – Sep 2021
TrueBlue, industrial staffing company
Led local SEO, social, and reputation strategy for 600+ PeopleReady branch locations.
Led Facebook recruiting campaign – Led training and oversaw efforts with 20,000 new applies in 4 months.
Social growth – Increased social media following from 9.8K to 140K within 2 years using location pages.
5 website launches – UX and SEO A/B tests led to a 61% increase in job apply conversions.
Digital Marketing ManagerSep 2015 – Jun 2016
Rusty George, creative agency
Built 5 campaigns, 7 SEO audits, 5 email templates, and 3 video ads for finance, health, and construction clients.
Set up agency’s marketing automation tool and CRM, in charge of website and social media updates.
Presenter and Brand AmbassadorApr 2014 – Aug 2015
Microsoft, software and services company
Did 100+ live demonstrations of Windows and coordinated travel logistics to 12+ trips across the US.
Received a 4.5/5 average rating for all presentations to an audience of Microsoft’s business partners.
EDUCATION
Bachelor of Arts, Communication
Northwest University • Kirkland, WA • Marketing minor • Academic Dean’s List
Post-grad certificates: Master Digital Marketing (LinkedIn, 2023), SEO (Moz, 2019), Advanced Google Analytics & Tag Manager (Google, 2018), Content Marketing (HubSpot, 2017), HTML5 & CSS3 Formations (Pluralsight, 2016)
SIDE PROJECTS
davidvkimball.com – Blogging about marketing, productivity, gaming, and tech.
cheapmarketing.netlify.app – Created a “DIY” marketing video course for content creators on a budget.
youtube.com/davidvkimball – Tech and gaming channel with 7+ million video views and 23k subscribers.
TECH STACK
CRM: HubSpot, Salesforce
Prospecting: Apollo, Zoominfo
Analytics: GA4, Microsoft Clarity
Paid Social: Facebook, LinkedIn
WordPress: Elementor, Oxygen
Email: Outreach, MailChimp
IP Resolution: RB2B, HeroPixel
SEO: Semrush, ahrefs, Moz
SEM: Google Ads, Bing Ads
Social: Sprinklr, HootSuite
Office: Microsoft 365, G-Suite
Projects: Trello, Asana, JIRA
Creative: Photoshop, Premiere
AI: ChatGPT o1, Perplexity.ai
Web: HTML, CSS, JavaScript
