David Jacob

David B. Jacob Hempstead, NY |- |-| https://www.linkedin.com/in/davidbjacob97 SUMMARY Dynamic & results-oriented marketing and partnerships professional with 4 years of experience driving strategic growth, business development, and cross-functional project management across banking, consulting, and event marketing. Proven expertise in securing highvalue partnerships and executing marketing activations, leading to increased engagement and growth exceeding $200MM. Experienced in managing end-to-end brand initiatives, from conception to execution, for product/service development, events, & digital campaigns, leveraging data-driven insights to optimize performance. Adept at fostering strong client relationships & delivering solutions to achieve results in fast-paced environments. Aspiring to leverage my experience in business development, partnerships, sales and account management to make significant impact. PROFESSIONAL EXPERIENCE The AfterParty NYC, New York City, NY Senior Manager, Brand Partnerships and Sponsors Jan 2024 – Present • Leveraged existing relationships and employed innovative strategies to identify and cultivate new partnerships, resulting in 3 new partnerships and sponsors • Managed event pre-planning including vendor negotiations, budget oversight, live audience recordings, sponsorship assets & on-site activations, ticket sales, and marketing coordination, ensuring the delivery of premium, high-touch experiences for 200+ attendees. • Collaborated with external partners on creative brand & digital marketing campaigns that increased social media reach & engagement by 15%; synthesized post-event data & developed recap presentations to improve partnership growth strategies and future event planning. Citibank, New York City, NY Senior Officer, Business Development | Payment Networks Team | Strategic Partnerships Team Jul 2022 – Jun 2024 • Supported deal management and oversaw day-to-day partnership assets with major B2B clients such as Mastercard, Visa, Google, Apple, Microsoft, etc. Implemented agile methodologies to streamline the launch of new B2B partnerships, leading to a 20% in project delivery efficiency; and 15% increase in partnership engagement and revenue growth. • Partnered with SVPs to conduct a Brand Health Survey, identifying gaps between Visa and Mastercard network benefits and steer ing turnkey B2B2C marketing initiatives with advertising agencies, which boosted brand perception scores by 30% and increased customer loyalty by 20%. • Administered the Citi & Mastercard joint $640MM Growth Initiative Fund for US Personal Banking and global markets; facilitated meetings across cross-functional teams, advanced multiple projects simultaneously, oversaw staffing resources and third-party vendor management, and prepared RFI/RFPs, ad-hoc reports, & senior-level presentations for stakeholders, to support corporate sales development, transformation, and business development. • Evaluated and funded 21 new growth initiative assets for- launch, approving a total of $60MM, which is projected to generate a 35% increase in market share and $200MM in annual revenue. • Developed dashboards and utilized Salesforce to record and evaluate key metrics and KPIs on 60+ projects & campaigns from-, enabling forecasting & data-driven decisions that increase in partnership effectiveness and efficiency by 20%. • Assisted in negotiating a 5-year exclusive B2B partnership with WildFire, resulting in the launch of a Citi-branded browser extension and cashback & rewards programs for cardholders, generating $400MM in additional annual earnings. • Executed contract renegotiations and divestitures for international commercial card agreements with legal teams & the global business. Jul 2020 – Jul 2022 Protiviti Management Consulting, New York City, NY Senior Consultant 1, Risk and Compliance • Collaborated with clients to analyze 300+ business processes, monitor risk & control activities, optimize operational efficie ncy, develop tailored strategies, and drive business growth in clients’ Compliance and Operations businesses. • Assisted Directors with renewals and upsells opportunities on existing portfolio of assigned accounts. Oversaw sales cycle, created pitch decks, and facilitated meetings with clients selling services and governance tools. Resulted in the execution of new deals worth $500K+. EDUCATION St. John’s University, The Peter J. Tobin College of Business, Queens, NY Master of Business Administration in Finance Bachelor of Science in Economics May 2020 May 2019 PROFESSIONAL ORGANIZATIONS & CERTIFICATIONS CERTIFICATION EXAM: Affiliate and Partnerships Industry – Fundamentals - PXA Digital Marketing, SEO, Analytics, Marketing Campaigns, Advertising – LinkedIn Learning Certified ScrumMaster (CSM) – Scrum Alliance Aug 2024 Apr 2024 Dec 2021 SKILLS • • • • Client Relationship Management Strategic Planning and Analysis Business Development & Partnerships Financial Planning & Management • • • • Client Onboarding Optimizing MRR Marketing & Brand Development Contract Negotiation & Management • • • • Salesforce and CRM Tools Cross-functional Collaboration Data Analysis and Reporting Microsoft Office (Excel, PPT, Word)