Dave Beasley

An accomplished marketer with a long record of growing and optimizing direct-to-consumer (DTC) commerce programs and models, subscription services, and membership programs. I have a demonstrated track record of creating significant value and profit across a range of consumer service industries including Medical Technology, Subscription TV, OTT, Broadband, High-Speed Internet, Insurance, Security & Home Automation, home services, Connected Vehicles, and Roadside Service.

My expertise includes developing and executing strategies for acquiring, onboarding, engaging, and retaining customers for long-term value. I understand the importance of recurring and predictable revenue, especially in today's digital, virtual, and remote world. My skillset also includes expertise in GTM demand creation, customer journey analytics, and optimization, and marketing communications through integrated digital and offline channels to drive acquisition and retention.