DASHARATHA.N
Plot No.52, Road No. 01, Malikarjuna Nagar, Chinthalakunta Check Post, Hyderabad, Telangana - 500074
Phone Number : -
Email Address:-
WORK EXPERIENCE
Sr. Frontend Developer / HTML EMAIL DEVELOPER
Dec/2023 - PRESENT
Dentsu World Services, Pune, India
Collaborated with stakeholders during development processes to confirm creative proposals and design best
practices.
Experience with email coding and development. 6-7 years demonstrated success in fast-paced marketing or
agency team
Coded using HTML, CSS, and JavaScript to develop features for both mobile and desktop platforms.
Produced websites compatible with multiple browsers.
Advocated for well-tested and documented, high quality code.
Managed and developed layouts to meet customer business needs and requirements for usability and
accessibility.
Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser
compatibility.
Analyze complex emails testing to improve solutions on environments issues.
Advanced experience with email testing software (render testing), working with email deployment platforms
and troubleshooting creative and deployment issues.
Develop landing pages and create microsites based on established templates.
Experience of using a large email service provider, e.g. Litmus, Email On Acid, SFMC.
HTML EMAIL DEVELOPER/SFMC Email Specialist
Mar/2021 - Dec/2023
Indegene Pvt Ltd, Bangalor, India
Code emails using HTML, MJML, and SFMC including proofing and testing creative/content for accuracy to
meet and exceed email standards
Create confidential and implement marketing using tools like Journey Builder, Email Studio, and Automation
Studio.
Conduct competitive research and identify best practices for coding architecture as well as user experiences for
all email programs and landing page designs.
Develop and update email templates for emails triggered by user and system events.
Test email rendering for consistency across all email clients (Gmail, Outlook, Mobile, etc.)
Upload relevant content and set up email campaigns within the email platform.
Slicing PSD’s into responsive HTML emails and static web pages
UI DESIGNER / EMAIL DEVELOPER
Aug/2017 - Mar/2021
Way2Online Interactive Pvt Ltd, Hyderabad, India
Work within ESP to develop functional email templates designed around a mobile-friendly customer
experience (optimized for all devices)
Develop retina-ready mobile-first interactive emails with dynamic content scripts, using HTML & CSS;
ensuring functionality across all browsers and devices.
Creating original graphic designs - including images, sketches and tables - designing graphic user interface
elements - such as menus, tabs and widgets - and building page navigation buttons and search fields.
Develop landing pages and create microsites based on established templates. Be able to work with product
managers, designers, brand designers, prototype's, developers, etc. to realize your designs .
Understand the user behaviors of our target audiences to identify and design appropriate UI solutions
Prioritize and multi-task across multiple projects and deadlines simultaneously.
Advanced understanding of web development tools and technologies such as CSS, Photoshop, Dreamweaver
and Javascript.
Deliver consistent, high quality of work by proofing and continually being accountable for accuracy in work
EDUCATION
2009 -2013
JNTU HYDERABAD
Bachelor's Degree in Computer Science
PROFESSIONAL SKILLS
Strong interpersonal skills and strong communication skills
Possess strong problem-solving skills and the ability to handle multiple priorities in a fast-paced, actionoriented environment
Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web
design and user experience fundamentals
Strong technical skills including expertise in HTML, CSS (media queries), Adobe Photoshop, Figma
illustrator, Litmus, Adobe XD, Bootstrap, Javascript, SFMC Email Specialist.
Excellent project / time management skills with the ability to multi-task in a fast paced environment
Prior experience of working with technology startups would be advantageous
Solid grasp of the basics of design: typography, layout, balance, proportion, motion
Bring to life research findings, conceptual ideas, detailed design, and design rationale both verbally and
visually
Experience in creating solutions and flows for multiple platforms (Desktop, Mobile & Tablet web / apps) as
well as approaches to responsive / adaptive design
