Dasharatha Nakirekanti

An Email Developer is a specialized role within the field of web development and digital marketing. This professional is responsible for designing, coding, and optimizing email campaigns to ensure effective communication with an organization's audience. Email developers work closely with marketing teams to create visually appealing, responsive, and highly functional email templates that drive engagement and conversion.

Key Responsibilities:

  Email Template Design and Development:

    - Create visually compelling and responsive email templates using HTML, CSS, and inline styling.

    - Ensure emails render correctly across various email clients and devices, including desktop and mobile.

    - Utilize media queries and responsive design techniques to enhance email readability and user experience.

  Email Campaign Management:

    - Collaborate with marketing

teams to understand campaign goals and target audiences.

Quality Assurance and Testing:

  - Conduct thorough testing of emails using tools like Litmus or Email on Acid to ensure compatibility across different email clients and devices.

  - Perform A/B testing to determine the most effective design, subject lines, and content strategies.

  - Debug and resolve rendering issues and ensure email content meets accessibility standards.

Skills and Qualifications:

  - Proficiency in HTML, CSS, and responsive design principles.

  - Experience with email marketing platforms and automation tools.

  - Knowledge of email client rendering behaviors and troubleshooting techniques.

  - Familiarity with web analytics tools and performance tracking.

  - Strong attention to detail and a keen eye for design.

  - Excellent communication and collaboration skills.

  - Understanding of privacy regulations and compliance related to email marketing.