DANISH AKRAM
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Sharjah, United Arab Emirates
--www.linkedin.com/in/danish-akram-80a10-jan
SUMMARY
Experienced management professional with more than 20 years in customer service, sales, client
success, contact center operations, workforce management, and CX strategy. Held positions like
Manager of Customer Care, Operations Manager, and Team Manager with a focus on the improvement
of service delivery, operational processes, project management, and team outcomes.
Expertise in customer service systems, workforce planning, performance evaluation, and quality
assurance. Proven experience in marketing forecasting, pricing models, and scheduling as well as
operational processes. Demonstrated proven ability to manage teams and improve processes and align
business strategies with service goals.
WORK EXPERIENCE
Manager – Customer Service and Branch Operations, ECO Drive Driving
Center — Dubai, UAE
DEC 2022 - PRESENT
Consistently achieved 100% of branch sales targets for the last 8 consecutive months, reflecting
strong sales and leadership skills.
Organized targeted marketing initiatives that increased branch sales and boosted walk-in customer
inquiries
Expanded the corporate client portfolio by acquiring and managing new accounts. This resulted in a
measurable increase in corporate sales, strong client relationships, and added value to continued
revenue growth and business development.
Led the ECO Drive app implementation, ensuring deployment across 33 branches with zero
operational disruptions.
Set up and launched a 40-seat call center, increasing customer engagement and boosting service
capacity by 80%.
Established a team of 15 outbound sales agents and designed the processes to optimize performance
and drive results.
Redesigned the call center IVR system to improve connectivity, ensuring all sales inquiry calls are
routed directly to the outbound sales team for faster and more efficient handling.
Developed and implemented comprehensive pricing models, schedules, guidelines, and procedural
frameworks.
Established a dedicated complaint management department, reducing complaints by 30%, and
enhancing customer experience which helped customer retention.
Designed and enforced MIS reports for call centers and branches, enabling management to make
data-backed improvements in customer service.
Introduced a fixed shift pattern for branch staff, boosting productivity by 20% and enhancing
employee satisfaction.
Introduced advanced training sessions, increasing service efficiency and staff competency.
Assistant Manager – Excellence Driving Center — Dubai, UAE
July 2020 – Dec 2022
Established and executed policies & producers and SOP.
Assisted in employee recruitment, training, disciplining, performance evaluation, promotion, and
termination activities.
Provided technical expertise, contributing to a 15% reduction in system failures.
Monitored or reviewed calls or other correspondence between representatives and customers.
Managed VIP customer processes and handled branch operations.
Managed to set up 15 branches and branch processes for excellence driving.
Set up a 20-seat call center for inbound and outbound sales and customer services.
Team Captain – Workforce Management, Emirates National Bank— Dubai, UAE
Oct 2013 – Jan 2020
Successfully implemented AVAYA Business Advocate, enhancing call-routing efficiency and
reducing wait times by 15%.
Introduced fixed shift patterns for agents while maintaining a 95%+ service level, improving staff
satisfaction and reducing absenteeism.
Launched a new adherence system via SharePoint, reducing email traffic by 40% and saving 3
full-time equivalent (FTE) positions.
Managed the seamless operation of the Emirates NBD/Islamic Contact Centre, ensuring
consistent service delivery across all functions.
Collaborated with IT to deploy new technologies, increasing productivity by 20% and driving
operational profitability.
Contact Center Operations Scheduler- Specialist II, MOBILINK GSM — (PMCL)
Pakistan Mobile Communications Ltd - Karachi, Pakistan
Jul 2007 – Sept 2013
Bestowed with the Five Years Excellence Award by Rashid Khan, CEO of Mobilink.
Commanded a robust team of 600+ Scheduling Agents in the Contact Center using workforce
management (WFM/ Blue Pumpkin)
Adopted a robust customer quality monitoring framework, and enforced adherence to achieving
high levels of quality and compliance.
Accredited with Employee Performance Recognition Awards, for exhibiting unparalleled
commitment and ownership for delivery of enhanced operations.
Dexterously handled Nationwide traffic and load management, leveraging utilization of “Best Call
Routing” among 3 Centers.
Applied advanced forecasting techniques for staff and service trade-offs.
Monitored traffic patterns to optimize resource allocation.
Identified improvement areas via service level and customer satisfaction analysis.
EDUCATION
Master of Business Administration
KASBITKarachi
Bachelor of Business Administration
Preston Institute Management Science & Technology (PIMSAT)
ADDITIONAL CERTIFICATION
Oracle SQL/DBA - Oracle University
Diploma Aptech Computer Education
COURSES AND PROFESSIONAL
TRAINING
Lean Six Sigma, Emirates Institute for Banking & Financial Studies
Business Process Re-engineering, Emirates Institute for Banking & Financial Studies
Emirates NBD Certified Associate
Global Management Consultant to AVAYA
Leap onto Leadership Ladder – Global Management Consultants, Dubai
Certified Associate Professional Emirates NBD, Dubai
Conquering Your Projects (Project Management), Professor Dr. Azhar Mansur Khan
Customer Services
Empowerment of Service - Max Barbri, Konsultants
Team Building by Farhad - Navitus
Culture of Excellence
CORE SKILLS
Contact Centre Management
Workforce Planning & Management
Operations Excellence
Performance Management
Relationship Management
Drive Sales, Service & Quality
Intelligence & Insights
Management Reporting
Contact Center Metrics
Escalation Containment
Complain Management
Training & Development
Leadership
Client Success Management
Data Analysis
PERSONAL SKILLS
Team Management
Teamwork
Critical Thinking
Communication
Leadership
CONTACT MANAGEMENT SYSTEM
Impact 360 Discovery Module (Blue Pumpkin) – Workforce Management SystemTeam work
Avaya Call Management System (CMS)Communication
QlikView's
Fresh Chat/Fresh Desk
VCC: Live - software used by Emirates NBD face banking
HITS - HR Management System Mobilink GSM.
LANGUAGES
English - Fluent
Urdu - Native