Daniela Vassileva
📍 Exeter, UK | 📧 [Your Email] | 📞 [Your Phone] | 🔗 [LinkedIn Profile]
Professional Profile
Strategic and data-driven HR leader with over 10 years of experience across the public, private, and charitable sectors. I bring a rare combination of deep analytical ability and strategic HR insight, underpinned by advanced qualifications in Mathematics, Computer Science, and Human Resources. My work focuses on aligning people strategy with organisational goals through evidence-based insights, technology, and collaborative leadership.
I hold a Master’s in Mathematics and Computer Science, a Master’s-level qualification in Applied Human Resource Management, and am a Chartered Member of the CIPD (Level 7). I have consistently led high-impact initiatives—from HRIS implementations to workforce analytics and recruitment redesign—delivering measurable improvements in efficiency, engagement, and strategic decision-making.
Key Achievements
• ✅ Designed and implemented monthly KPI dashboards, improving workforce visibility and informing leadership decisions at Hospiscare.
• ✅ Led a full recruitment process overhaul, reducing time-to-hire by 50% and cutting recruitment costs by 23%.
• ✅ Managed the successful rollout of a new HR and Payroll platform, leading stakeholder engagement, system configuration, and post-launch support.
• ✅ Developed and delivered a one-day recruitment training programme for line managers, enhancing hiring capability across the organisation.
• ✅ Influenced organisational policy through evidence-based insights on employee engagement, turnover, and absence trends.
Professional Experience
HR Advisor
Hospiscare | Nov 2019 – Present | Exeter, UK
• Developed and led delivery of monthly HR analytics reports (KPIs, benchmarking, trends) to inform executive-level decisions.
• Advised managers on complex employee relations matters, policy application, and procedural improvements.
• Led the HR workstream in a cross-functional project to implement a new HRIS and Payroll system, improving data accuracy and efficiency.
• Streamlined recruitment process, reducing administrative burden and improving candidate experience.
• Designed and implemented manager training on recruitment best practices, achieving a measurable reduction in external recruitment costs.
HR Advisor
Exeter City Council | Nov 2018 – Mar 2019
• Provided first-line HR advice to staff and managers across a variety of departments.
• Supported recruitment activity and assisted in updating employment policies.
Customer & Trading Manager / HR & Payroll Assistant / Kronos Trainer / Payroll Assistant
Sainsbury’s Supermarket Ltd | 2014 – 2018
• Delivered HR support for a store of over 100 employees, including ER case management and recruitment.
• Managed payroll processes and implemented Kronos time and attendance system across multiple sites.
• Supported regional managers in people data reporting and analysis.
• Coordinated internal recruitment campaigns and staff inductions.
Assistant Head Teacher / ICT & Mathematics Teacher
Various Secondary Schools – Bulgaria | 1998 – 2014
• Led curriculum and staffing initiatives in assistant head roles.
• Implemented employment legislation and supported school policy development.
• Mentored early-career teachers and contributed to school improvement plans.
Education & Professional Development
University of Exeter
Senior People Professional Degree Apprenticeship (MSc + CIPD Level 7) | Nov 2021 – Dec 2023
City Plymouth College
CIPD Level 5 Diploma in Human Resource Management | 2018
University of Veliko Turnovo, Bulgaria
Master’s Degree in Mathematics and Computer Science | 1998
Skills & Competencies
HR Strategy & Leadership
✔ Workforce planning
✔ Policy design & implementation
✔ Stakeholder engagement & influence
✔ Change & project management
Data & Technology
✔ Power BI dashboard design
✔ HRIS implementation (e.g. Access, iTrent)
✔ KPI reporting & benchmarking
✔ Data storytelling for non-technical audiences
Recruitment & Talent Development
✔ Recruitment process redesign
✔ Line manager training & coaching
✔ Onboarding strategy
✔ Recruitment data analysis
Core HR Expertise
✔ Employee relations
✔ Absence & performance management
✔ Employment law knowledge
✔ TUPE and policy harmonisation
Professional Memberships
• MCIPD – Chartered Member of the Chartered Institute of Personnel and Development
• Ongoing CPD in HR technology, analytics, and leadership development
