EXPERIENCE
CONTENT MARKETER/WRITER - CONTRACT
OPERATA | AUG 2020 - NOV 2020
Produced two long-form whitepapers targeting cloud contact
centre managers, IT teams and contact centre agents.
Created landing pages for gated content, optimised for SEO and
CRO.
Wrote and edited microcopy for technical user guides and social
channels
Developed inbound marketing strategy
DANIEL
TOLLIDAY
CONTENT MARKETER,
WRITER AND DIGITAL
PRODUCER
SENIOR CONTENT MARKETER - CONTRACT
BUILDXACT | DEC 2019 - MAY 2020
Produced blog content, microcopy, EDMs, long-form gated
content and landing pages to support Buildxact's move into the
U.S. market.
Created social media and content strategy to position Buildxact
as a leader in the building and construction tech industry.
Conducted intensive audience research to build personas and
target audiences for content strategies.
Wrote microcopy for all Buildxact social channels to foster
community engagement.
Assisted with the organisation of events, including webinars.
HEAD OF CONTENT
CONTACT
PH:-
-
NO STANDING | AUGUST 2019 - DEC 2019
Created high-volume microcopy for publishing across social
media channels for all agency clients.
Produced monthly content calendars for all agency clients.
Led regular photo/video shoots and client meetings.
Designed and edited social media graphics and other visual
assets.
SENIOR DIGITAL ADVISOR
VICHEALTH | AUGUST 2018 - JULY 2019
TOOLBOX
Conducted SEO aligned with all VicHealth objectives and
programs.
Created webpage copy for ThisGirlCan VIC website and led paid
ad campaign.
Produced journey maps for ThisGirlCan, Active Club Grants
Managed email list of 10,000+ subscribers.
MICROSOFT OFFICE
GOOGLE ANALYTICS
SENIOR CONTENT PRODUCTION MANAGER
SEO POWERSUITE
SPOTZER MEDIA GROUP | APRIL 2016 - JUN 2018
SEMRUSH
GOOGLE KEYWORD PLANNER
MAILCHIMP
SITECORE/WORDPRESS
GOOGLE TRENDS
AHREFS
SCREAMING FROG
BUZZSUMO
Hired and trained team of 75+ copywriters/editors.
Oversaw production of 1000+ units of content each month.
Refined workflow and QA processes.
Maintained and kept quality score above 98%.
Led consultations and briefing calls with clients and internal
global offices.
B2B CONTENT AND INBOUND MARKETER
GREEN HAT | AUG 2015 - APR 2016
BUFFER
HUBSPOT
MARKETO
AZENDOO
CANVA
ICONOSQUARE
Produced 2016 B2B Marketing Outlook Report; from initial
research and data collection, to production and promotion.
Liaised with ADMA, Marketo and AMI to promote participation in
the B2B research, inc. filming video content.
Interviewed SMEs for ICT and HR content projects.
Planned and wrote EDMs targeting multiple audiences for Hay
Group, Reffind, Konica Minolta, Ricoh and Schneider Electric as
part of lead nurture campaigns.
CONTENT AND SOCIAL MEDIA DIRECTOR
ARROW DIGITAL | FEB 2015 - AUG 2015
Created content, SEO and social media strategies
Produced training documentation for new staff
Hired and trained copywriters for high volume work
PREVIOUS ROLES
VARIOUS | OCT 2007 - FEB 2015
Relux Cocktail Bar - Customer Marketing Manager
ServiceCrowd - Content Marketer/Lead Gen Writer
Internet Promotion Austraila - Content and SEO Consultant
Demand Media - SEO Article Writer/Copy Editor
Freelance Writer - Various Clients
EDUCATION
USER JOURNEY MAPPING COURSE
ADMA
DIPLOMA OF JOURNALISM
AUSTRALIAN COLLEGE OF JOURNALISM
B.COMMS, MEDIA STUDIES
GRIFFITH UNIVERSITY
INBOUND MARKETING CERT.
HUBSPOT
