Daniel Oehler
Proven strategic marketing leader with over 15 years
demonstrated success in leading high performing teams
of digital specialists.
• Strong leadership and collaboration in defining
plans and gaining support from all parts of an
organization.
• Responsible for designing multi-touch demand
generation programs that leverage both inbound
& outbound tactics
• Problem solver with the ability to think
critically and come up with innovative solutions
• Provide data-driven decisions through keen
analysis and fast paced execution
• Ability to take initiative in a constantly
changing work environment and a desire to help
others
Contact
Email:-Mobile:-
Twitter: @danieloehler
LinkedIn: in/daniel-oehler
Technical Skills
Pavilion Member
6Sense & Propensity ABM
Google Marketing Suite
Facebook Advertising Platform
Impact Affiliate Program
Optimizely A/B Testing
Microsoft Ad Center
Salesforce Admin
HubSpot
Marketo & Pardot Marketing
Proficiency in HTML
Education
Bachelor of Science in Advertising
Texas Media Program
Business Foundation Certificate
University Honors
Awards & Recognition
2018 & 2019 uShip Manager of the Year
2023 - Ongoing
TrueDialog
VP, Demand Generation
• Partnered with sales and marketing leadership to develop and implement results-oriented
programs, delivering actionable and increasing demos 60% Y/Y.
• Managed and/or outsourced paid search, display, and online advertising campaigns,
maximizing ROI and aligning with organizational goals.
• Owned end-to-end analysis of marketing campaign performance, developing robust
reporting frameworks for weekly, monthly, and quarterly insights, driving data-driven
decisions.
• Collaborated with content creation teams and outsourced resources to deliver
SEO-optimized content, driving traffic and aligning with SEM strategies to target
high-impact keywords. Increased organic traffic 11% Y/Y.
2018 - 2023
uShip
Sr Director of Growth Marketing
• Manage digital acquisition team, responsible for developing the overall acquisition strategy
for uShip and driving the integration and execution across multiple platforms and go to
market.
• Rebuilt digital acquisition efforts that generated a +33% increase in ARR over a 5-year
period.
• Responsible for forecasting $20M/year business line, managing corresponding $5M/year
budget and developing digital acquisition strategy to achieve goals.
• Marketing liaison with the senior leadership team to identify and analyze competition,
channel trends, market opportunities, products and activities in the marketplace including
development of competitive strategies.
• Relaunched affiliate marketing program that has achieved 50% year / year revenue growth
since implementation.
2015 - 2018
HotSchedules
Demand Generation Manager
• Built and optimized a demand generation center of excellence based on the Sirius
Decisions Framework, which successfully created demand, filled sales pipeline, and tracked
closed-loop reporting for independent restaurants, resulting in +120% increase in ARR
over a 3-year period.
• Utilized grassroots tactics to maximize budget and create "demand creation programs in a
box" for direct sales, resulting in a 50% YoY increase in SQLs.
• Rebuilt the tele-prospecting process and developed service-level agreements (SLAs)
between marketing and sales, resulting in a 45% increase in MQLs to SQLs and a 20%
decrease in lead processing time.
• Implemented Marketo from the ground-up, restructuring and refining the lead scoring
program to ensure accurate scoring results.
2014 – 2015
Home Improvement Leads
Marketing Innovation Manager
• Managed lead-driven direct response Ad Network platforms, including Facebook, Twitter,
and Content Ad Networks, resulting in a 2.5x return on investment.
• Developed a system for identifying areas of opportunity and maintaining profitability
within new platforms, while training marketing associates to maintain those systems.
• Utilized data analysis to aggregate large amounts of data and identify patterns and trends,
increasing customer acquisition.
2013 - 2014
Demand Media
Marketing Programs Manager, CoveritLive
• Led the design and execution of brand awareness and lead generation for all CoveritLive
marketing activities, including email marketing, SEO/SEM, paid advertising, and
conference/industry events.
• Constructed campaigns to drive new customers through the CoveritLive self-serve
subscription offering, resulting in a 15% YoY increase in self-serve revenue.
• Lowered customer churn rate by 25% through the implementation of a new customer
email program and monthly best practices e-newsletter.
Previous Experience
2011 – 2013 AMD | Online Marketing Strategy Manager, Search/Mobile
2008 – 2011 National Instruments | Emerging Media Analysis
2006 – 2008 GSD&M’s Advertising | Event Marketing Manager
2004 – 2006 FKM Advertising |Media Supervisor
