I bring a proven track record of building and executing full-funnel demand generation strategies that drive measurable revenue growth—particularly in fast-paced, early-stage SaaS environments. I’ve consistently owned both strategy and hands-on execution across digital channels including paid social, email, ABM, SEO, and content marketing. My work has not only increased lead volume and conversion rates, but also directly contributed to pipeline acceleration and closed-won revenue.
I’m highly analytical, using data to guide decisions—from campaign-level optimization to reporting performance at the executive level. I also excel at crafting clear, compelling messaging that resonates with diverse audiences, whether writing ad copy, email sequences, or internal reports. Having worked in nimble, resource-constrained startup settings, I’m adept at moving quickly, iterating, and navigating ambiguity without losing sight of high-level objectives.
My experience also includes go-to-market planning and the development of collateral that enables revenue teams—from sales playbooks to one-pagers and email cadences. I thrive in collaborative environments and bring a proactive, problem-solving mindset to every project I take on.