Daniel Matros

“I consent to you keeping my details on file and distributing for employment services.” Daniel Matros Swedish Head of Production with 8+ years of experience in leading and scaling product teams through tech -innovative solutions and e-commerce in EMEA. 2x BAFTA award winner. 27 Lansbury Avenue N18 1DB | London, United Kingdom |- Experience highlight One of my key accomplishments has been to drive the product roadmap for Emirates Skywards One of the worlds leading loyalty programs. I Lead all production management aspects of the roadmap including discovery, production and rollout on mobile/web while also making a 35 person project team with varying disciplines and skill levels 100% agile/scrum compliant. The challenge: was to try and get Emirates Airlines stakeholders from BA’s, Developers, Ecommerce directors to buy into rapid fire solutions using Agile/Scrum to keep the roadmap and vision on track. The pushback was fear of not reaching milestone completion as well as quality of releases that we were aiming to build out during that time period. Solution: By guiding the PO’s, BA’s and Directors through a series of high velocity sprints with low story points we were able to reach roadmap milestones with a higher degree of successful releases. We invited them to user story sessions and regular scrum master ceremonies to exhibit clear transparency but also educate the client in the methodology that was saving them time and ultimately also cost. Our small team of 6 people grew into 35 people and I was within the organization responsible for making our way of work Agile/Scrum compliant within every project across 5 work streams. I did so during lunch and learns, daily ceremonies and through my day to day with my PM’s and Scrum Masters. The above task came hand in hand with growing team capability by teaching and coaching my recent hire PM’s in Agile/Scrum for faster delivery using sprint planning, User story sessions, collaborative development, story point sessions, release planning, and project planning. Each of these contributed to the ultimate function of the position: to facilitate collaboration, encourage mindful work exercises amongst my team, complete tasks efficiently and completely, and work intuitively always knowing the vision and the goal - while getting there as a team. Result : Increased customer retention by 67% by redesigning the various sections across the skywards app and Emirates Airlines booking flow. Highlights • Developing a forward thinking strategy with emphasis on Conversion, UX/UI based on heavy use of analytics and customer research. Increased customer retention by 67% by allowing players to perform micro transactions at a more rapid and convenient pace. • Hiring and Mentoring a team of 6 Product Managers and training them in Agile/Scrum in order to build up their knowledge/capabilities on Agile Scrum fundamentals for e-commerce website (Emirates Airlines Website) which increased number of existing bugs fixed per week by 70% and opened up new Design/Development possibilities. • Leading and developing the customer research programme that over the span of 6 months generated qualitative output for our marketing and development teams. Resulted in booking flow conversion by 25%. • Led sprint reviews and daily scrum meetings to touch base with whole team and ensure that all members were performing satisfactorily. Trained team members as well as the rest of the company staff in employing agile and scrum practices to improve work flow • Enforced Kanban principles as by using Agile/Scrum that resulted in reduction of Cycle time by 20% thus increasing team's throughput in less than 8 weeks. Reaches this through facilitating Scrum ceremonies - Backlog refining, Retrospectives, Sprint Planning including release planning. Work History Head of Production (E-commerce), Edelman/Emirates Airlines, January 2016 - Current Developed and finalised strategy and production roadmap for 5 streams holding more than 30 team members. Hired and trained a team of Mid-Senior level Product Managers and their respective teams on day to day operations and methodologies. Maintain direct contact with the stakeholder to improve product visibility and product roadmap. KPI’s successfully met: Increase number of Emirates Airlines bookings and downloads of the skywards app. Developing, communicating and maintaining a long-term vision and strategy to achieve a spike in the Emirates Skywards app and online booking to 44% more adoption in 2017 alone including two new releases in March 2018 for IOS and Android. Established a new self-organizing scrum team by training on agile fundamentals and coaching team for sustaining changes introduced. Implemented agile process from Discovery period to Design Processes and Development. I then rolled it out across the organization to make us 100% Agile compliant with day to day catch ups with 5 different work streams. Creative Producer, Turtle Entertainment (MTG), January 2015 - August 2015 (Contract) Coordinated, booked, and wrote segments for 2 hour Esports shows for commentators, camera crew, stage set ups and storyline. Managed multiple events including all event activation, vendors, event staff management and post event recaps. On-air broadcast elements such as graphics, sponsorship management as well as script writing. Coordinated video shoots on a weekly basis in collaboration with writers and fellow producers. Scouted and secured locations, casted talent, and procured crew. Producer (Scrum/Agile) , Electronic Arts (DICE), June 2010 - December 2014 One of the Multiplayer Producers for this giant video game title. Led cross-functional team of product managers, Network/Frontend Engineers, and UX/UI Developers to implement a rapid agile development process, resulting in a a higher velocity and burn-down rate for the team successfully meeting deadlines ahead of time. Product roadmap and development planning, while leading a team remotely and on site for EA’s ecommerce and micro transactions program. Maintained competitive edge by rapidly determining product and market penetration rates and thoroughly communicating through detailed business plans and business cases. Oversaw team developers’ progress on game features using Scrum to keep project on track. My main KPI for tracking improvements to the project and reach business objectives was Burndown and Velocity chart. Education Stockholm University- - Course: Project Management- - Course: Internet and Digital Media 2011 - 2011 - Course: Strategic Communication 2005 - 2009 - Program: Masters - Educational Science Skills: HTML, JS, PHP, SQL, Amazon Webspace, JIRA, ASANA, Adobe Creative Suite, Scrum, Agile, Waterfall, SEO, Paid Media, Performance Marketing, Languages: Swedish, English, German, Farsi, Russian