Daniel Matros

One of my key accomplishments has been to drive the product roadmap for Emirates Skywards - One of the worlds leading loyalty programs. I Lead all production management aspects of the roadmap including discovery, production and rollout on mobile/web while also making a 35 person project team with varying disciplines and skill levels 100% agile/scrum compliant. 

• Developing a forward thinking strategy with emphasis on Conversion, UX/UI based on heavy use of analytics and customer research. Increased customer retention by 67% by allowing players to perform micro transactions at a more rapid and convenient pace.
• Hiring and Mentoring a team of 6 Product Managers and training them in Agile/Scrum in order to build up their knowledge/capabilities on Agile Scrum fundamentals for e-commerce website (Emirates Airlines Website) which increased number of existing bugs fixed per week by 70% and opened up new Design/Development possibilities. 
• Leading and developing the customer research programme that over the span of 6 months generated qualitative output for our marketing and development teams. Resulted in booking flow conversion by 25%.
• Led sprint reviews and daily scrum meetings to touch base with whole team and ensure that all members were performing satisfactorily.

Trained team members as well as the rest of the company staff in employing agile and 

scrum practices to improve work flow

• Enforced Kanban principles as by using Agile/Scrum that resulted in reduction of Cycle time by 20% thus increasing team's throughput in less than 8 weeks. Reaches this through facilitating Scrum ceremonies - Backlog refining, Retrospectives, Sprint Planning including release planning.