Cindi Bierwerth
1280 Mitchell Rd Montrose, PA 18801- -
HubSpot Administrator– Expert on workflow automation and enhancing efficiencies/productivity
Experience
HubSpot Administrator 2022
HomeSmart International - Remote
Extensive workflows, marketing performance reporting, and forms automation increasing efficiencies by 15%
Deep data triage and deduplication management of this large Contact database
Reduced potential duplicates of 147,000 by 77% in 3 months
Merge two instances of HubSpot into a single instance and train users on the ‘new’ instance saving more than 15% in annual fees
Reformatted data for consistency across the database providing for deeper segmentation, more trust in the database and increased user adoption by 25%
Configured HubSpot to fit business processes for multiple business unit reporting needs, KPI’s and dashboards 50% faster than before.
HubSpot Administrator -
CNB Media - Remote
Migration from FreshSales CRM to HubSpot CRM, transferring historical information using Integromat/Make 25% faster than industry average of 3 months
Maintenance, implementation, documentation, and training for all sales and marketing tools with a primary focus on administering HubSpot, advising and adhering to Best Practices
Identification and streamlining of workflows via tool configuration changes optimizing sales productivity by 30%
Database maintenance and data triage, including regular cadence of data deduping increasing efficiencies by 15%
Build and test lists, advanced workflow management for targeted message delivery, and leverage advanced features for fresh content delivery at the right time in the buyer’s journey saving marketing 50% of effort doing it alone
Configured HubSpot to fit business processes to keep the system efficient resulting in a 25% more efficient system than the previous one
HubSpot Administrator -
Self Employed - Remote
Migration to and from HubSpot with extensive data, field, property customization, and forms layout configuration
Maintained strict adherence to naming conventions throughout creating 15% efficiencies in data acquisition
Created, scheduled, and Implemented email campaigns, increasing demand generation in HubSpot, beating market average by 20%
Landing page build-out, forms, calls to action, chat, maximizing automation functionality in HubSpot reducing effort on admin by 15%.
Project Management for implementation, prioritize and communicate with stakeholders reducing meetings by 20%
Build and test lists, advanced workflow management for targeted message delivery, and leverage advanced features for fresh content delivery 15% faster than before
Configured HubSpot to fit business processes to rapidly access critical data, KPI’s, internal tools, custom reports, dashboards and monitoring the status of the system 25% faster
Set up deal stages, pipelines, scoring for prospects, and conversion of Marketing Qualified Leads based on client parameters for 17% faster access to critical data
Drive incoming leads, create nurture campaigns to those leads with fresh, relevant content, converting leads to customers 20% above market norms
Operations Coordinator -
Corolla Wild Horse Fund - Corolla, NC
Leveraged WordPress and Blackbaud to integrate several disconnected systems, increasing productivity by 37%. Managed inventory online and onsite
Devised a method to deliver schedules virtually, doubling employee satisfaction ratings by limiting long, congested, and unnecessary commutes during high season
Online event and tour scheduling for guests at intervals based on vehicle availability, event location, and weather increasing customer satisfaction by 20%
CRM Administrator/Manager -
Twisted Willows – Emmett,ID
Implemented and customized Salesforce for tracking consignment clients, agreements, and notifications, reducing paperwork by 50%
Maintained financial operations, payroll, bookkeeping, and tax reporting reducing filing by 45%
Managed POS application, procurement, inventory, invoicing, and developed pricing strategies to maximize gross profit.
Increased customer base by 20% on a YoY basis
Salesforce Administrator/Senior Sales Executive -
Corona Solutions, Fort Lupton, CO
Senior Account Executive
Lighthouse Group – Denver, CO -
Sales Manager
Nenstiel Technologies, inc. – Denver, CO -
Account Executive
Stockman Kast Ryan and Company – Remote -
Account Executive
Custom information Services – Remote -
District Sales Manager
Wixel, Inc. – Englewood, CO -
Controller -
Laidlaw - Commerce City,CO
Operations Manager -
Cummins Rocky Mountain – Commerce City, CO
Accounting Manager -
PakMail – Aurora, CO
Dispatcher Law Enforcement Fire ad EMS -
Dare County Sheriff Department - Manteo, NC
Bartender -
Education
B.A., Communications
Clarion University -
Clarion, PA
Addendum
Skills Inventory
Functional Skills
Functional Gap Analysis
Marketing and Sales
Accounting
Operations Management
Increase Efficiencies
Integrate Sales and Marketing
Enhance Ease of Use
Expanding User Adoption
Accelerate Customer Satisfaction
Technology Skills
HubSpot
Salesforce
Active Campaign
Sugar CRM
PipeDrive
Drip
Microsoft Suite
Google Suite
MailChimp
Integromat/Make
Google Analytics
OpenMoves
WordPress
Wix
GoDaddy
Kixie
Zoom
LinkedIn
Facebook
Twitter
HTML
Industry Skills
Workflow Automation
Campaigns
Implementation
Customization
Data Cleansing/Triage/Deduping
Naming Conventions
Data Segmentation
Forms/CTA’s
Landing Pages/Blogs
Templates/Snippets
Active or Static Lists
A/B Testing
Data Analysis/Analysis
Reporting
Dashboards/Custom Reporting
Ads/Email/Social
Pipelines/Deals/Quotes
Tickets/Knowledge base
Chat flows
Train End-Users
Soft Skills
Internal Collaboration
Robust Business Acumen
Needs Analysis
Empathy for Others
Humor
Excellent Written Communications
Positive Attitude
Develops Creative Ideas
Listening Skills
Management and Leadership Skills
Budgeting and Forecasting
Supervisory Skills
Trained New Employees
Project Management
Financial Preparation
Month and Year End Close
Employee Evaluations
Management/Strategy
Certifications
HubSpot
Service Hub
Frictionless Sales
Digital Marketing
Inbound
Business and Data Analytics
Data Science: R Basics
