CRISTINA
ROTHER
HEAD OF MARKETING | DIGITAL STRATEGY |
GROWTH LEADER | DATA-DRIVEN EXECUTIVE
PROFESSIONAL EXPERIENCE
Head of Marketing (Seasonal 2025)
Portugal Active Hospitality| PORTUGAL
Lead B2B marketing strategy to attract and retain premium property
owners (65 properties), growing a portfolio of luxury villas & holiday
homes in Portugal.
Enable the commercial team via CRM (Pipedrive) processes and
reporting aligned with CPL, CAC, conversion rate and ROI.
SUMMARY
Marketing Executive with 20+
years leading high-performance
teams and scaling businesses
across Brazil, Latin America and
recently, Portugal. Specialist in
Digital & Performance Marketing,
with a proven track record of
double-digit revenue and growth
results in B2B and B2C.
LANGUAGES
NATIVE PORTUGUESE
ADVANCED ENGLISH
ADVANCED SPANISH
Senior Marketing Manager (Seasonal 2025)
Stellaxius Consultancy| PORTUGAL
Managed B2B (60%) and B2C (40%) performance budgets and led the
migration from Pardot to Salesforce Marketing Cloud. Supported a
40% YoY growth target with full-funnel strategy, performance
management and martech execution.
CMO -)
Webmotors| BRAZIL
→
Increased Share of Voice 44% 49%.
Scaled lead generation by +40%.
Achieved 42% of revenue via paid media and 62% of traffic via SEO.
Led Branding, Product Marketing, PR, Social Media (5M+ followers)
and Analytics.
LATAM Regional Account Director -)
Taboola Inc.| BRAZIL
Delivered 80% retention and 101% Net Dollar Retention. Achieved
260% and 247% of quarterly performance goals. Sponsored Content,
Video, Programmatic.
Led regional demand generation and strategic marketing operations.
Marketing Director -)
PayPal| BRAZIL
Managed a US$10M annual budget.
Led acquisition, UX, brand strategy and co-marketing partnerships.
B2B and B2C, with different focus and strategy. Tropicalization.
CMO -)
Oito.com Digital| BRAZIL
Delivered performance marketing, go-to- market and financial
analysis solutions for EdTech, enterprise and SMB advertisers.
Analytics Director LATAM -)
Walmart e-commerce| BRAZIL
CORE SKILLS
• Digital & Growth Marketing • Paid
& Programmatic Media • Social
Media Strategy • SEO/SEM • CRM &
SF Marketing Cloud • Martech •
Adobe Analytics • Insights &
Research • Brand Strategy • Funnel
Optimization • Customer Acquisition
& Lead Generation • Budget & P&L
Management • Marketing
Operations • Team Leadership.
EDUCATION &
AWARDS
* MBA in Marketing – Insper -)
* BA in Communication – FAAP
-)
* Technical Degree in Advertising –
Prof. Luiz Rosa -)
* Former President, IAB
Measurement Committee -) and Member
*CENP Media Technical Committee
-).
Built a 37- category Adobe Analytics dashboard for operations in
Brazil, Mexico, Chile, Argentina and Colombia.
Contributed to +25% revenue growth across the region.
Launched the first fashion inside a global marketplace in the region.
Business Lead -)
Buscapé| BRAZIL
Led brand repositioning ebit and supported the company’s acquisition
by Nielsen.
Business Lead -)
IBOPE Nielsen| BRAZIL
Created a new Consumer Insights department supporting global
brand decision-making.
Business Lead & Media Director (2005 - 2009)
LOV| BRAZIL
Scaled revenue from $300K to $8M in 4 years through media
performance, client expansion and operational efficiency.
Grew the team from 5 to 50 people, creating structure, leadership
layers and performance- driven processes.
Account Management Director -)
Globo.com| BRAZIL
Owned 360° marketing and sales planning across Globo.com,
aligning digital + TV inventory into integrated advertiser
solutions.
Led Account Management and Marketing Planning.
Idealization of Internal Consultancy department focused on Media
end Sales Trainning, responsible for 37% of total revenue.
Media Director -)
Ogilvy Brazil|Digital BRAZIL
I played a key role in the growth into the largest interactive media
buyer in Latin America, at a time when digital
formats, processes, and playbooks didn’t exist.
I helped build and train the media team from the ground up, setting
standards and scalable operating models, such as sizing and
operational rules for the market, with the associations, such as IAB
and CENP.
