Cristina Rother

I am a marketing and growth leader with 20+ years of

experience across Brazil, LATAM and Europe, leading

B2B/B2C full-funnel and performance marketing in

multinational and high-growth environments.

My results include: +40% leads and +5pp Share of Voice at Webmotors (with paid media driving 42% of total revenue); 101% Net Dollar Retention and up to 260% of quarterly targets at Taboola; +25% revenue growth at Walmart through analytics optimization; and management of a US$10M annual marketing budget at PayPal.

Known for collaborative, people-first leadership, I build

cross-functional teams, align stakeholders around

KPIs/OKRs, and leverage data, CRM and automation to

scale predictable revenue growth.

If you are exploring leadership for growth, full-funnel

marketing or martech, I would be happy to discuss how I

can support your objectives.