Conor Leathley

CONOR LEATHLEY Communication & AI Content Expert ▪​ Barcelona, Spain ▪​ (- ▪​ - ▪​ Conor Leathley LinkedIn ABOUT ME I’m Conor Leathley, an accomplished English speaking communicator with over a decade of experience in communications and storytelling across various sectors. My current experience working as a Freelance AI Content Specialist I believe would make me a valuable asset to your team. I am particularly excited about the idea of leveraging my expertise to provide excellent communications, develop strategy and translating difficult ideas into ones that are easily understood. I’m drawn to working as a freelancer and remotely so that I have the opportunity to work across different areas and projects, which would not be possible working in person. I am looking forward to connecting and hopefully highlighting how I can be an asset to your team or company. EXPERIENCE ​ OUTLIER | Sep 24 - Present Freelance AI Content Specialist • Remote Lead AI model refinement through creative prompt engineering, systematically improving response accuracy by developing nuanced, context-rich training inputs. Qualified to join the elite group of contributors due to my high-quality work. Key Highlight: ●​ Model building: Evaluated and optimized responses across multiple LLM platforms, achieving 90% accuracy in model outputs across a number of topics. TESCO | Jul 23 – May 24​ Communications Manager • United Kingdom In this dynamic role as a maternity cover, I led events and communications, and acted as the go-to advisor for senior leadership on internal engagement, driving strategy across a multi-country team. Key Highlights: ●​ Strategic Messaging: Developed sales-oriented digital content that boosted conversion rates by 35% and increased team productivity by 45% across eight countries. ●​ Employee Engagement: Designed and executed internal communication campaigns that improved understanding of technology goals and boosted participation in programmes by 60%. ●​ Product Communication Specialist: Developed multimedia toolkits that translated complex technology goals into user-friendly narratives, increasing colleague understanding and program participation by 50%. ●​ Event Management: At Tesco, I directed several 2,000+ attendee internal events, restructuring content to increase participation by 10% event-on-event. DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS (DEFRA) | Jun 22 – Jul 23​ Lead Communications Advisor • United Kingdom Managed high-profile communications projects, delivering clear, impactful messaging that aligned with DEFRA’s strategic objectives and stakeholder needs. Key Highlights: ●​ Policy Communication: Owned communications for the UK-EU Windsor Framework trade deal, leading stakeholder calls that saw over 100 come out in the support of the deal. ●​ Brand Voice Strategist: Developed consistent and compelling internal communication frameworks for environmental policy initiatives, boosting department engagement by 60%. ●​ Crisis Response: Improved the development time of communications for critical policy discussions by over 30%, furthering public trust and organizational credibility. FOREIGN, COMMONWEALTH & DEVELOPMENT OFFICE (FCDO) | Apr 19 – Mar 22​ Senior Communications Advisor • New Zealand​ At FCDO, I drove communications strategies for international agreements and global campaigns, connecting diverse audiences with impactful stories and messages. I was promoted twice. Key Highlights: ●​ Global Strategy Development: Directed communications for a $1 billion trade agreement, where I increased stakeholder engagement by 50% while collaborating across three time zones. ●​ Campaign Execution: Engineered targeted digital campaigns across email, social media, and landing pages that increased engagement by 30%. ●​ Media Relations: Built relationships with over 70 media personalities, securing 45% more coverage for high-profile initiatives and strengthening global brand presence. DEPARTMENT OF PRIME MINISTER AND CABINET | Aug 18 – Feb 19​ Communications and Events Coordinator • New Zealand Authored communications materials and led event management, creating strategic alignment between organizational priorities and public-facing initiatives. Key Highlight: ●​ Public Sector Engagement Specialist: Planned and executed 15+ high-profile government events, achieving 95% attendee satisfaction and showcasing the power of clear and engaging communication. COOK ISLANDS NEWS | Apr 17 – Apr 18​ General Reporter • Cook Islands Writing for Cook Islands News taught me the power of clear, impactful storytelling. I honed my ability to create engaging content that drove readership and attention. Key Highlight: ●​ High-Impact Reporting: Wrote 400+ articles, boosting readership by 30%, and conducted interviews with high-profile figures, including the New Zealand Prime Minister and the Rugby World Cup winning coach. EDUCATION BACHELOR OF COMMUNICATIONS • 2014 – 2016 • Auckland University of Technology, New Zealand WEB DEVELOPMENT BOOT CAMP • Current • Udemy SKILLS ●​ AI Content Creation ●​ Global Messaging ●​ Brand Consistency ●​ Product Narrative ●​ Audience Engagement ●​ Strategic Communication Volunteering LANGUAGES ENGLISH • Native ▪​ SOS 4 Patas BCN SPANISH • B2 level, actively pursuing C1 level ▪​ WWF