Business Analytics: Customer Satisfaction Report
Q1 2016 QTD
CSAT Business Review
Prepared by:
Carlo Denis “Cody” Lardizabal, III
OBJECTIVES
• To provide a snapshot of CSAT performance as a center drilling down per
site and per team
• To identify trends as a center as well as knowing the needs on a site and
team level
• To leverage the opportunities and needs that will increase CSAT as a
metric
• To provide Operations highly suggested processes and actions plans to
improve CSAT as a metric
• To predict possible roadblocks on execution of action plans and set steps
to mitigate
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2
SITE AND TEAM SNAPSHOTS
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3
SITE LEVEL PERFORMANCE
Key Notes:
•
•
•
2 out of 3 sites are not meeting the target – Chicago and Los Angeles;
Professionalism is the center’s strength
Top 3 challenges of the center, across all sites, are:
• Ability to show a level of Effort
• Ability to provide clear communication
• Identifying the needs of the customer
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4
TEAM LEVEL PERFORMANCE:
CHICAGO
Key Notes:
•
•
•
No teams are passing for the Chicago site with Teams Jose, Myra and Jeremy as the most challenged teams
Level of effort stays as a very big opportunity together with potential knowledge gap issue
With professionalism as the site’s strength, about 2 teams are challenged on this skill set
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5
TEAM LEVEL PERFORMANCE:
LOS ANGELES
Key Notes:
•
•
•
No teams are passing for the Los Angeles site with Teams June, Lonny and Jake as the most challenged teams
Level of effort stays as a very big opportunity together with potential communication issue
With professionalism as the site’s strength, about 3 teams are challenged on this skill set
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6
TEAM LEVEL PERFORMANCE:
NEW YORK
Key Notes:
•
•
•
Satellite team New York is the only site passing
As a team or center, top challenge remains at level of effort
6 out of 7 aspects on CSAT scoring are all passing with more than 80%
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T R E N D A N A LY S I S
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CONTACT REASON TRENDS
Key Notes:
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•
•
Top driver for failing CSAT is at Online Account issues followed by Shipping Problems
Online Account issues is also a client concern with probing and knowledge gap as a potential opportunity
With probing and knowledge gap as potential major challenge, setting up an account is another top driver
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9
CONTACT REASON TRENDS
(cont.)
Key Notes:
•
•
•
Top issue drivers: Online Account, Billing Issues and Shipping Issues
Decline on overall Top Box% for Online Account Contact Reason
Minimal improvement on Top Box% on Billing and Shipping issues potentially with probing and knowledge
gap as the root cause
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10
DAY TO DAY TRENDS
Key Notes:
•
•
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Thursday seems to be the most
challenged day followed by Tuesdays
and Wednesdays
Fridays and some weekends are doing
better
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GET TO GREEN PLANS
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12
KEY PLANS
Action Step
DSAT Scrubbing
Details
Scrub 100% of Survey Tickets with Online
Account Contact Reason
Scrub 50-75% of Survey Tickets with Billing
and Shipping Issues
Scrub 25-50% of Survey Tickets of all other
issues
Process Training
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Complete Training Refresher and Skills
Roleplay for Managing Online Account
Issues
Owner
Team
Leads and
SMEs
Timelines/
Frequency
TBD
Training
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KEY PLAN (cont.)
Action Step
Details
Owner
Demo Training
and Skills Transfer
Skills Transfer and Roleplay for Online
Account, Billing and Shipping Issues
Operations
and Quality
Bottom Quartile
Management
(BQM)
Enrollment of Bottom 25% of CSAT
performers
Operations
Incentive
Roll Out of a Special Incentive Plan on
Tuesdays, Wednesdays and Thursdays
TBD
Roll Out of a Special Incentive Plan for
Online Account Issue rated as CSAT
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Timelines/
Frequency
Operations
and RnR
Team
14
ASSUMPTIONS & IMPACT
Action Step
Actual TB%
TB% with 80%
Success Rate
Impact
72.33% Top Box
80.49% Top Box
8.16% Impact
DSAT Scrubbing
Process Training
Demo Training and
Skills Transfer
Online Account
Issue Incentive Plan
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ASSUMPTIONS & IMPACT
(cont.)
Action Step
Tues - Thu Special
Incentive Plan
BQM
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Actual TB%
TB% with 80%
Success Rate
Impact
80.12% Top Box
7.79% Impact
80.02% Top Box
7.69% Impact
72.33% Top Box
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ROADBLOCKS
Action Step
Roadblocks
Next Steps
DSAT Scrubbing
Execution
• Train the Trainer Session for
Team Leads and SMEs
• Monitoring System and Closed
Loop Feedback to Managers
Process Training
WFM Pull Outs
Demo Training and
Skills Transfer
• Collaboration with WFM Team
• Effective Scheduling
Execution
Triad Sessions with Managers
Incentive Plan
Budget and Execution
Refer to Ops and RnR POC
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HELP NEEDED
•
•
•
•
Names of key players for each departments
Clear ownership of suggested action plans
Details of clear coverage on the project
Possible inputs from different teams
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FINAL ITEMS
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RECAP
• Was able to identify challenge sites and teams
• Was able to drill down top drivers of contact trends and
correlating to other factors
• Was able set action plans to fix CSAT as a challenge
metric while seeing possible impact difference
• Was able to plan for possible road blocks on execution
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20
ANY QUESTIONS?
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21
Prepared by:
Carlo Denis “Cody” Lardizabal, III
Confidential & Proprietary
22