Clyde MINYEM
Paris, France | - |-| LinkedIn | Portfolio
Marketing Manager
Experience
AT THE EDGE
Marketing Consultant
Paris
December 2024 - today
- Content Creation: 20K+ impressions in 90 days through articles, followed by experts from Nike, Adidas, etc.
- Data Visualization: Developed 15+ dashboards covering various topics in the music & fashion industry.
- Marketing Strategy: Managed end-to-end campaign strategies, including performance tracking.
GLOBE GROUPE
Digital Sales Manager
Paris
Sept. 2023 - June 2024
- Developed sales strategies that led to a 20% increase in sales, including 10+ market analysis, setting SMART
objectives for new clients, monitoring sales performance, and defining optimal sales channels.
- Personalized customer journeys and email campaigns, resulting in a 15% increase in response rates.
DEVOTEAM G CLOUD
B2B Marketing Manager in collaboration with Google Cloud
Paris
Feb. 2022 - October 2022
- Managed cross-channel marketing projects (8 months / €60,000 total), leading to +25% qualified leads and
+20% partner engagement, including:
• Expert Summit Day Project – Led a team of 4 (1 month / €50,000), overseeing event design, logistics,
and multi-channel strategy execution (email marketing, social media, landing page creation).
- Launched daily content in synergy with 50+ created web pages, increasing website traffic by 15%.
- Managed LinkedIn page with daily content and sponsored posts, growing followers by 25%.
SCHNEIDER ELECTRIC
Digital Marketing Specialist
Grenoble, France
Sept. 2019 – Sept. 2021
- Created 100+ engaging content pieces, updated the partner web portal daily, and deployed new features,
resulting in +25% user engagement and +15% partner satisfaction.
- Designed a comprehensive digital transformation program for partners and their clients.
Education
EMLV Business School
Paris
- Master’s in Data Analytics & Digital Marketing – Double Degree | Grande Ecole Program
Digital Project Management (Agile/Scrum), Digital Branding Strategy, Cross-canal Strategy, E-commerce.
Skills
Bilingual English, French.
Marketing : SEO, Strategy, Market research, Content creation, CRM, Event Management.
Tools : Adobe Suite, Google Analytics, Google Ads, Wordpress, Hubspot, Salesforce.
