Clyde Minyem

With a strong background in digital marketing and data analytics, I provide tailored strategies that drive measurable growth for brands and businesses. As a freelance marketing consultant, I specialize in leveraging data-driven insights to enhance digital engagement, optimize conversion rates, and maximize ROI.

As the founder and manager of AT THE EDGE, I have built a media platform that explores the intersection of fashion, culture, and business. Through strategic content creation, audience engagement, and brand partnerships, AT THE EDGE has grown its readership and social media following significantly. I have successfully led collaborations with industry professionals, developed high-performing editorial strategies, and positioned the platform as a key player in the fashion and creative industries. The results speak for themselves: increased web traffic, strong community engagement, and valuable partnerships that continue to expand the platform’s reach.

My professional journey spans key roles in marketing and sales, including Digital Sales Manager at Globe Groupe, B2B Marketing Manager at Devoteam G Cloud in collaboration with Google Cloud, and Digital Marketing Specialist at Schneider Electric. These experiences have honed my expertise in marketing strategy, lead generation, and digital transformation, enabling me to craft high-impact campaigns that deliver results.

In my role at Globe Groupe, I spearheaded initiatives that led to a 20% increase in sales by developing and executing commercial strategies grounded in in-depth market analysis, precise goal setting, and performance tracking. I also improved campaign engagement by 15% through advanced database segmentation and personalized customer journeys, demonstrating my ability to turn data into actionable marketing strategies.

At Devoteam G Cloud, I managed a significant marketing budget, executing high-performing campaigns that increased lead acquisition by 25% and strengthened partnerships by 20%. My expertise in content marketing and targeted LinkedIn campaigns resulted in a 20% growth in page subscribers and a 15% boost in website traffic, showcasing my ability to drive brand visibility and engagement.

My time at Schneider Electric saw me managing digital channels and leading a digital transformation program for partners and customers. By creating over 100 pieces of compelling content and designing structured digital experiences, I elevated partner satisfaction by 15% and reinforced customer loyalty through innovative marketing approaches.

Beyond my professional experience, I hold a Master’s degree in Digital Marketing and Data Analytics from EMLV Business School. My technical skill set includes proficiency in Python and mastery of tools like Power BI, Tableau, Google Analytics, HubSpot, and Salesforce.

Fluent in both English and French, I bring strong communication skills and an international perspective to every project.

As a freelance marketing consultant, I offer strategic guidance in digital marketing, lead generation, content marketing, and data analytics. Whether you're looking to refine your brand positioning, enhance customer engagement, or drive revenue growth, I provide customized solutions designed to meet your unique business goals.

Let’s collaborate to unlock new opportunities and take your marketing strategy to the next level.