Claudia Pamela Montes De Oca Sánchez

CLAUDIA PAMELA MONTES DE OCA SÁNCHEZ 12 YEARS OF EXPERIENCE Pamela Montes de Oca UX/UI & Branding Designer With over five years of dedicated experience in User Interface and User Experience Design, alongside a 12 year background in Branding and Graphic Design, I excel at crafting digital experiences that go beyond functionality to emotionally connect with users and strengthen brand identity. Contact www.pamelamontes.com linkedin.com/in/montesde0ca/-behance.net/pamelamontesdeoca My comprehensive approach covers everything from strategic system and website audits, aimed at optimizing usability and conversion, to conceiving and building scalable design systems that guarantee brand consistency. I'm experienced in in-depth user research (including brand and competitive analysis, and usability testing), intuitive information architecture, sitemaps, user flows, and developing high-fidelity interactive prototypes that bring concepts to life. I create detailed documentation for developers, ensuring smooth implementation and demonstrable outcomes. My passion lies in propelling digital product success through user-centric strategies and a powerful brand vision, ultimately delivering delightful and loyalty-building experiences. CLAUDIA PAMELA MONTES DE OCA SÁNCHEZ 12 YEARS OF EXPERIENCE Education Courses & Certifications Industry Experience - 2016 •Technology & IT Solutions Stefan Sagmeister •Customer Service Diseño de la Comunicación Gráfica Workshop: Do brands have feelings too? •Communications Key Skills & Expertise 2017 Digital Product Design (End-to-End UX/UI) Level B2 2017, Accreditation number 500/2705/0 Universidad Latina de América •Education •Healthcare / Health & Wellness Cambridge English L1 •User Experience (UX) Design: Research and Analysis, covering User •Coaching •E-commerce •Fashion & Beauty 2022 Interviews, Empathy Mapping, Usability Testing, and Competitor Benchmarking, Scripts for interviews. I am proficient in Information Coderhouse UX/UI Architecture, crafting Sitemaps and User Flows, and applying UX Course, 52 hours Heuristics and Design Thinking principles. I also manage developer documentation and hand-off processes. •Finance & Banking •Food & Beverage •Agriculture •Legal 2022 •User Interface (UI) Design: Wireframing, Interactive Prototyping, Coderhouse AdvancedUX/UI and the creation and maintenance of Design Systems, utilizing Course, 46 hours •US Government •Security •Fitness & Exercise Atomic Design principles. I have advanced proficiency in Figma, leveraging Variants, Auto Layout, and Tokens, and possess •Cleaning & Consumer Products 2023 knowledge of Accessibility Standards. (Mobile apps, Websites, ---------------------------- Coderhouse UX Writing Landing pages, Web apps) •SaaS Platforms Course, 32 hours •B2B Products Project Management & Collaboration •D2C Products 2024 •I have worked in Agile methodologies (Scrum, Kanban). •I excel at delivering effective presentations to stakeholders, clearly Coderhouse UX Research communicating design vision and progress. Course, 32 hours •Experience laeding designers in branding processes and Art Direction. 2025-IN PROCESS- Languages Coderhouse Product Manager Brand Fundamentals Course Spanish (Native) •My expertise includes developing Brand Identity and Visual Identity, creating comprehensive Style Guides and Brand Manuals, and English (B2) executing successful Branding, Storytelling, and Rebranding French (A2) initiatives. Figma X mind Photoshop Illustrador After Effects Slack Asana Notion Notebook LML Adobe Firefly Google Slides Lottie CLAUDIA PAMELA MONTES DE OCA SÁNCHEZ Create the bridge Full Time: UI Design / UX Design / Motion /Graphic design / Brand design FULL TIME JOBS 2020.Jan - 2025.Apr Create the Bridge is a full service digital agency crafting digital solutions and experiences for brands. SOME IMPORTANT RESULTS: •Designed UI/UX for mobile applications (iOS/Android), web apps, and websites (mobile and desktop). •Created information architecture and sitemaps to facilitate intuitive navigation and logical content organization. -Enhanced Collaboration and Communication in teams which started •Developedwireframes, high-fidelity mockups, and prototypes to conceptualize and validate design solutions. using design systems. •Identified, evaluated, and designed complex user flows, optimizing interaction and conversion. design systems meeting WCAG standards •Conducted thorough website audits for the creation and implementation of Design Systems. -Consistency and Brand Cohesion with -Clients accomplished major partnerships -Increments in seed funding raisings •Developed and managing Figma components using Auto Layout, variants, and variables. -Increase in each project desired metrics •Creating Design Systems based on WCAG accessibility standards. 13.6% decrease in bounce rate. like site lift increase from 0.6% to 1% or •Designed brands, logos, marketing materials, newsletters, and slides. •Implemented rapid prototyping and continuous iterations based on feedback and testing to accelerate the design cycle. •Developed Lottie animations to enhance user experience. •Generated detailed design documentation for developers to facilitate efficient implementation. •Presented design iterations and justifications to stakeholders. •Collaborated with brands such as Clorox, Lonestar National Bank, U.S. Government, DHR Health, File & Serve Express, Nihongo Master, Hopps, Belk, Kenect, Aiberry, and CrossFit. CrossFit Full Time: UI Design / UX Design / Brand Design CrossFit is a brand for a training method, based on U.S.A. •Collaborated full-time with a multidisciplinary team, participating in the end-to-end design of digital products, across all UI and UX phases. •Conducted comprehensive UX research (scripts, interviews, user tests, benchmark analysis) to identify areas for app improvement. •Performed usability testing to validate and refine design solutions. 2023.Jan - 2024.Feb SOME IMPORTANT RESULTS: -Global Design System improved efficiency, consistency, and scalability. -DAU: 12% increase -Day 7 retention: 8% increase •Developed wireframes and interactive prototypes, and designed and audited user flows for both web and mobile. •Audited and co-created a global design system for app and web, which became the definitive source of truth for design and development, driving consistency and cohesion across all product touchpoints through continuous component updates. •Ensured efficient implementation through detailed design documentation and developer handoff. Goose & Hooper Tiempo completo: Brand Design / Graphic Design / Visual Design 2018.Jan - 2019.Dec Goose & Hopper is an agency focused on digital solutions and graphic design. •Leadership & Design Mentorship at Espacio Emprendedor (Goose & Hopper and SEDECO Collaboration): I mentored an interdisciplinary team of design trainees in developing logos, branding, packaging, photography, and promotions, ensuring project quality and consistency. •Led the concept, creation, and photographic direction of interactive graphic stories for Noticieros Televisa. •Developed branding and brand guidelines for various emerging brands and for Ava Media Agency. •Directed and created visuals for Cinépolis's new self-service device project in cinemas. •Designed digital and print materials for Cinehoyts Chile. •Created brand guides and print materials for Box to Life, a content distribution platform for public spaces. •Developed Box to Life's mobile web application for a beer tasting room in Spain. •Collaborated with brands such as: Cinehoyts Chile, Cinépolis, Noticieros Televisa, and various local mezcal producers. Cinépolis Tiempo completo: Graphic Design / Branding / Print / Marketing Campaigns Cinépolis is Mexico's largest movie theater chain. •Brand Leadership & Product Strategy: I managed branding, packaging, and promotional strategies for key sub-brands like Dulcípolis, Palomitas Cinépolis, and Coffee Tree. •I was responsible for the creation and supervision of co-branding materials in collaborations with high-profile brands such as Cornetto, Pelón Pelo Rico, Magnum, Oreo, and M&M's, ensuring brand alignment. 2014.Feb - 2017.Aug SOME IMPORTANT RESULTS: -Effective products promotions leading to an increment in sales -Rrebranding significantly boosted consumer willingness to purchase products •Led the complete rebranding of Dulcípolis, overseeing its application across all printed point-of-sale materials (cinemas) and candy packaging, guaranteeing a cohesive brand experience. •Production & Quality Supervision: I oversaw the printing process for products like Microwave Popcorn and the design of printed advertisements, ensuring brand quality and fidelity. •Promotional Content Development: I created effective dissemination and promotional materials for various Cinépolis products and services, supporting marketing and sales objectives. IA Interactive Trainee IA Interactive is a digital agency that transforms the digital connection between brands and their clients. •Digital Asset Creation: I generated optimized graphic assets for websites and mobile applications, ensuring visual coherence and brand alignment. •Interactive Content Design: I developed custom illustrations for microsites, enriching the user's visual experience. •Image Editing & Optimization: I performed digital image editing for use across various platforms, guaranteeing quality and performance. 2013.Jan - 2013.Jul CLAUDIA PAMELA MONTES DE OCA SÁNCHEZ FREELANCE Legendary Training Program Freelance: Branding / Communication / Social Media Strategy / Clothing Brand / Printed Materials 2023.Mar - 2025.May Legendary is a fitness brand that offers progressive and healthy programs to help athletes reach their goals and transform physically and mentally. IMPORTANT RESULTS FIRST YEAR: •Strategy: I conducted competitor benchmarking to understand the market and current similar products. •I led the complete brand creation, including naming, personality, tone of voice, and logo design. •Defined objectives and planned the social media strategy and visuals for Social Media Followers: 40% increase Engagement1: 2.2% increase MAU: 7.3% increase •Visual & Content Development: I designed the full visual identity, and print materials like T-shirt designs and illustrations to ensure a cohesive brand presence. •Design for Production: I prepared print-ready files for various materials such as T-shirts, stickers, and caps, guaranteeing the final product's quality. •Brand-Applied UX Writing: I contributed UX writing for landing page wireframes, ensuring the brand's voice and tone were consistently reflected in the digital experience. Good Morning Café Freelance: Branding / Printed materials 2023.Mar - 2025.Feb A brand that conveys warmth and closeness, dedicated to making mornings more enjoyable. For them, coffee is more than just a drink; it's the perfect way to start the day. •Brand Strategy & Concept: I conducted competitor benchmarking to inform comprehensive brand creation, including developing brand personality. •Complete Visual Identity: I designed the core visual identity, encompassing the logo, color palette, textures, and other graphic elements defining the brand. •Key Brand Element Development: I created brand characters to enrich the narrative and audience connection. •Omnichannel Brand Application: I developed marketing materials and printed brand assets, ensuring consistent and effective application across all touchpoints. Tractosol Freelance: Branding / Printed materials / Design Consulting 2021.Dec - 2022.Feb Tractosol (a Mexican distributor of John Deere) is a company dedicated to providing agricultural solutions based on cutting-edge technology, highly qualified consultants, and robust processes. •Strategic Design Consulting: I offered specialized consulting in rebranding, design process optimization, and visual marketing strategies, guiding clients toward stronger brand identities. •Directed complete rebranding projects, developing and implementing new, extended brand guidelines to ensure coherence and scalability. •Brand Material Design & Production: I managed the design and print preparation for stationery and other brand identity materials. Other emerging brands Freelance: Graphic Design / Branding / Printed Materials 2014.Feb - Today I've worked with new and small brands for Brand projects •Brand design and development of brand guidelines for Spanish Spoken School •Logo and labeling for Dante's beer and Sikuame mezcal •Branding and menu design for various food and beverage businesses •Logo and promotional materials for Velvet, a fashion store •Logo and labeling for Cromatista, micropigmentation suppliers •Branding for Jabones El Rey, a soap manufacturing project •Branding for Eduardo Luján, a fitness trainer •Logo for Luna, a natural soap business M500 Freelance: Social Media / Web Design 2018.Aug - 2020.May M500 was an agency focused on digital and social media strategies. •Social Media Graphic Design: Designed graphics for Facebook, LinkedIn, and Instagram. •Video & Animation: Created videos and small animations for social media posts. •Web Visual Design: Developed visual designs for websites and landing pages. •Event Collateral: Designed flyers and posters for events. •Client Collaboration: Collaborated with brands including Ritchie Bros, GoBEEF, Sitres, and Museo del Ajolote. Pause Magazine Freelance: Editorial Design / Photo Editing / Graphic Design Pause Magazine was a printed publication with a focus on social, gastronomic, cultural, and entertainment themes. •Editorial Design: Developed concepts and designs for editorial layouts. •Image & Illustration: Performed image editing and created basic illustrations for articles. 2018.Aug - 2020.May