As a Senior UX/UI Designer with over five years of experience in digital product creation, my expertise spans from in-depth user research and analysis to ideation, wireframing, prototyping, usability testing, and high-fidelity mockups. I also specialize in auditing existing websites and design systems, as well as building them from the ground up for optimal performance. My 12 years in branding and graphic design provide a versatile and valuable dimension to my profile enabling me to create products that emotionally connect with users and strengthen brand identity.
I have the ability to collaborate with cross-functional teams and to implement precise developer documentation ensuring smooth implementation and impactful results. My career is driven by combining compelling visual design with user-centered strategies. Deep user and competitor research consistently guides my creative process, enabling me to develop innovative solutions aligned with market needs. My commitment to effective and meaningful design fuels my mission to transform ideas into functional and engaging experiences.