Chukwunonso Atikpoh

ATIKPOH CHUKWUNONSO OBIORA •#27, Emmanuel Olorunfemi Street, Ifako-Ijaiye, Lagos, Nigeria •-•-,-. PROFESSIONAL PROFILE I am a target-oriented Sales Expert with experience in developing, executing and managing key sales initiatives to optimize business operations within the ICT, Manufacturing & FMCG industry. I am passionate about meeting and exceeding set sales targets and I have a proven track record of successfully planning and executing sales strategies; leading sales teams to meet and exceed targets in a competitive environment; developing new businesses; increasing distribution and brand awareness in assigned territories; implementing innovative ideas that save cost and increase revenue. Based on my education and work experience, I have developed proficiency in sales operations management; team capacity building; project management; sales strategy formulation and implementation; training and development; strategic leadership; customer relationship management; new business development. CAREER OBJECTIVE To work and build my career in a progressive organization, where my education, experience and expertise can be efficiently utilized to achieve sales revenue objectives and increase the company’s bottom line. PROFESSIONAL SKILLS Distributor & Retail Management Key Account Management Sales Force Automation Sales Operations Management Relationship Management Business Acumen Business Development Report Management Strategy Implementation Route to Market Management Presentation Training & Development Distributor Management Strategic Leadership Excellent Communication Cost Management Time Management Team Work Team Management Computer (Microsoft office suite) Problem solving Sales Capability Development Project Management Networking Negotiation Brand Management Customer Service Interpersonal Strategy Formulation People Management Analytical Decision Making Business Planning EMPLOYMENT HISTORY Head- sales/operation & marketing (Pan Nigeria) (Feb 2022- Till date) Tecno Oil & Gas Limited Daily Monitor the operations of the LPG Cylinder Manufacturing Plant Visit the LPG manufacturing Plant at least once a week Report on the operations and challenges of the LPG plant to management Establish and develop a wide range of customers/channels across the region Ensure sales volume, revenue and margin targets are met Gather data and produce periodic updates to management as required for market analysis Provide to management regular market trends and customer requirements Promote the Techno Brand and monitor activities of competitors Advice customers on product range and attendant benefits and guide customer buying decision. Ensure compliance to lay down company sales and marketing processes, procedures Area Sales Manager (East Region, Nigeria) (04/2019 – Jan 2022) Frutta Juice and Services Limited Ensure Regional KPIs are achieved. Drive winning culture; lead coaching; coordinate weekly/monthly Regional meetings; and ensure target understanding. Carry out POP Execution, conduct structured market visits and provide written feedback reports. Responsible for developing existing customers and recruiting new ones. Responsible for achievement of Regional volume/ revenue targets and other KPIs. Take ownership of the systems tools provided by sales capability development department to develop sales team and embed the way of working in them. Assess sales team performance according to KPIs. Build and manage a significant channel partner network utilizing dealers/distributors and key retail outlets to drive penetration. Meet customers to address concerns and provide solutions. Grow customers relationships through participation in industry or promotional activates ( e.g. Trade shows) Monitor competition within assigned region. Prepare and submit reports to Head of sales. Key Achievements Was responsible for the successful on-boarding of distributors across the East region & grew the distribution & coverage of Frutta brands by 200%. Achieved regional volume/ revenue targets. Built and managed a significant channel partner network utilizing dealers/distributors and key retail outlets to drive effective distribution. Field Sales Manager (Lagos State)(02/2017 – 02/2019) Unilever Nigeria Plc. Managed and coordinated area sales activities and all sales employees through performance management and coaching to maximize sales. Managed and monitored all stock situation in assigned area to prevent stock out or obsolete stock conditions. Established Sub-distributors in grey areas, which contributed +10% GSV to total business. Delivered on primary & secondary sales +95% & 156% respectively. Established and maintained excellent relationship with area distribution networks. Drove execution of all Sales KPIs, Implementation/execution of all trade & consumer schemes, which led to 7% growth of KD business. Provided leadership and experience which guided newly employed DSRs towards outstanding performance in the various routes, which resulted to a 10% increment to total KD sales. Delivered sales targets and 4P execution across channel & Territory. Drove daily and quarterly engagement with the sales team to review area performance so as to define action plan to correct/improve performance. Field sales manager (Enugu State) (04/2015 – 02/2017) Unilever Nigeria Plc. Grew the KD business in Enugu state on primary sales 19% & secondary sales 13%. Drove execution of promotional activities and customize same to suit market and territory peculiar characteristics/trend to deliver profitable returns for the company. Coached & managed a team of Sales Managers to deliver on agreed Sales objectives. Gathered and analysed market intelligence report periodically for business decision. Set up Sub- Distributors in locations that are over 20km from Key Distributors Warehouse. Key Achievements (Unilever Nigeria Plc.) Aggressively launched & sustained the Unilever sustainability program in Enugu. Successful established Sub Distributors in, Nsukka and Oji River. Delivered on primary & secondary sales target on an impressive +95% & 156% respectively. Established Sub-distributors in grey areas (Ikorodu & Epe), with contributed +10% GSV to total business. Successfully engaged distributors towards deployment and replacement of depreciated infrastructures to close gaps, reduce down-time and enhance adequate coverage of assigned territories which led to increase in sales and profitability. Area Sales Manager (Lagos State) (09/2014 – 04/2015) Pernod Ricard Plc. Successfully ensured effective distribution & visibility of Pernod Ricard brands across outlets. Modelled market concept with Pernod Ricard visibility dominance in major outlets within territories. Flawlessly executed on-trade promotion, while promoting new Pernod Ricard brands in outlets Understood shopper’s insights in trade. Ensured SMART objectives are set towards achieving organizational goals. Promoted new Pernod Ricard brands in outlets. Territory Sales Manager (Lagos State) (04/2014– 08/2014) Reckitt Benckiser Nigeria Limited Stabilized and revamped the business, reviewed and set up operational & business structure that will deliver growth. Closed all infrastructural and resource gaps. Provided leadership and restored discipline among the sales team, ensured compliance to all RB Policies. Developed and managed distributor and distribution network to achieve outstanding 4P & in-store execution. Delivered distribution target for core brands as well as new products within the assigned sales territory. Monitored track and gathered market intelligence & competition activities and report same view with clear plan to mitigate impact on sales. Implemented all trade marketing initiative across channel in the territory. Territory Sales Manager (Benue & Edo State) (08/2011 – 03/2014) Reckitt Benckiser Nigeria Limited Delivered distribution target for core brands as well as new products within the assigned sales territory. Carried out effective trade debt verification, identification of bad debts, fictitious debts, and use of facts to review business health status with distributor. Met sales objectives by forecasting requirements, preparing annual budget, scheduling expenditures, analysing variances and initiating corrective actions. Drove execution of promotional activities to deliver profitable returns for the company. Coached & managed a team of sales force to deliver on set sales objective. Identified and harnessed sales development opportunities within area of coverage. Set up new KD and ensure seamless transition in the territory. Developed and managed distributor and distribution network. Delivered distribution target for core brands as well as new products within the assigned sales territory. Drove achievement of all Sales KPIs and 4P execution in assigned territory. Provided leadership to the sales team and oversaw route and channel optimization in the territory. Monitored competition activities and report Market intelligence feedback adequately. Key Achievements (Reckitt Benckiser) Successfully carried out smooth and seamless set-up of new DB in a newly carved out territory, with all resources and infrastructures fully deployed and operating. Managed distributors to deliver in-market sales objectives & managed top customers as well as channels to trade (Wholesale, Top-stores, & DTR channels) which led to a 4% increase versus SPLY(Same period last year). Successfully executed wholesalers & open market retailers’ loyalty schemes in Markurdi, Benue state to integrate the new distributor. Set up the order booking model, Out-Stations drop points and Sub-Distributors where relevant on locations over 25km from main warehouse. Sales Representative (2008 – 2009) Weather Head Paints Nigeria Limited Built and ensured adequate, mutual relationship with clients. Prepared weekly, monthly and annual marketing and sales reports. Office Assistant -) National Institute for Policy & Strategic Studies (NIPSS) - Jos. EDUCATIONAL BACKGROUND (B.sc) Hons - Business Administration (2007) University of Lagos Senior School Certificate Examination (SSCE) (2001) Jerare Summit Secondary School Ogba National Examination Council (NECO) (2000) Igbobi College Yaba PERSONAL DATA Nationality:Nigerian Sex:Male Languages:English, Igbo & Yoruba Marital Status: Married Date of Birth: 12/04/1984 Hobbies/Interests: Watching & Playing Football, watching movies, music, travelling, meeting & interacting with people. REFEREES Referees will be provided on request