Christopher Wilson

Chris Wilson BA(HONS), ACIM Mobile - E-mail-www.linkedin.com/in/chris-wilson-/ OVERVIEW Quali ed marketing and communications professional with PRINCE2 who has experience in nancial services, property and a range of other sectors. Possesses over 20 years of Marketing experience in both B2B and B2C. Proven track record in managing and delivering all aspects of the marketing mix from idea generation to post project evaluation. Engages with stakeholders and all levels of staff (including direct reports) to ensure that all marketing activities, including digital, sponsorship and events are fully aligned with the business objectives. Going forward I want to continue to deliver an impact by building relationships and listening to the business needs. This allows me to develop a more strategic and integrated marketing solution with a total customer focus. My expertise in strategy and planning, and in creating powerful integrated marketing programmes and campaigns will help organisations in my next role engage meaningfully with their customers. The thing that sets me apart is my ability to sensibly connect the dots while collaborating cross functions and teams. EMPLOYMENT HISTORY December 2021 – present Self Employed Marketing Consultant Marketing Consultant - provided strategic marketing advice and principles for a number of privately owned start-up businesses in the UK and Europe. Assisting organisations with marketing inception through to project planning and implementation. Recent client industries include; Professional and Financial Services, FinTechs, SaaS, Telecoms, Virtual Support Systems and Services. • Developed go-to-marketing strategies • Delivered marketing campaigns and initiatives to support key business objectives • Provided project management support and planning, including websites as well as social media • Designed and developed best practice and planning templates to assist with mentoring July 2021 – December 2021 HANetf Senior Digital Marketing Manager Provided digital marketing solutions for a range of thematic ETFs and ETCs, including cryptocurrencies and ESG products. Responsible for utilising and maximising marketing automation technology, improving the website design, expanded the SEO remit as well as grow organic traf c and generate leads. • Improved the website experience and applied CTAs to provide more leads and opportunities • Managed website redesign project meeting deadlines and overcoming a number of challenges • Developed and presented SEO strategy and campaigns for 2021/22 • Improved the health of the website by 45% following an SEO audit • Developed and built the rst nurture email campaign to generate leads • Introduced automated monthly reports for all products • Ensured all digital assets were available for multiple product launches across Europe November 2019 – February 2021 CME Group Global Customer Marketing Lead Manager fi fi fi fi Responsible for creating, planning, developing and delivering marketing strategies and tactics with a customer centric focus. Coordinate with various departments and develop marketing strategies and test programmes to meet customer requirement. Evaluated performance of marketing and promotional campaigns and analysed campaigns to recommend improvements. Developed marketing campaigns for New Client Ac- quisition and Account Based Marketing targets and provided assistance to increase business and pro t margins. Analysed marketing campaigns on monthly basis and prepare reports for stakeholders. • New Client Acquisition (NCA) - developed numerous digital campaigns in order to help drive, qualify and route new business to the NCA Client Development & Sales desk - Delivered 399 quality MQLs for EMEA in 2020 (valued at ~$32.5m) - Total NCA revenue achieved above budget (42%) • Account Based Marketing (ABM) - devised new digital marketing strategies for key account engagement - A pilot campaign that became a priority was then rolled out across 22 key client accounts • Supported sales country plan development for EMEA - driving country NCA speci c growth through nurture campaigns • Appointed SaaS ‘Trading Platform Solution Product Marketing Manager’ in addition to main duties • Awarded ‘Trusted Partner’ - for handling of an urgent and delicate client matter • Awarded ‘End to End Ownership’ - acknowledgment of contribution to campaign deliverables • Developed the rst ABM ‘always on’ nurture campaign for CME Group • Introduced dynamic email banners with personalised targeting - Targeted customer messaging depending on level of engagement • Utilised Pardot and Salesforce for client prospecting and expanded customer engagement - Oversaw the distribution of +75k promotional prospecting emails - Was a major contributor to hitting the 100k registrations for the company login for 2020 March 2015 – November 2019 CME Group Global Marketing Execution Lead Manager Responsible for developing, strategising and executing campaign project plans for segment and product marketing deliverables globally but with a particular emphasis on EMEA. Deliver customer and business line tactics and customer communications as part of “real-time” and targeted marketing efforts in alignment with strategic business plans (FX, Asset Management, Commodities, Metals and OTC), including working with the creative, web, email marketing, events, UX, legal, compliance and CRM teams. Managed, built and mentored a small team • - Provided a business case for two additional head counts Lead the EMEA content distribution strategy via an af liation programme • Developed and executed EMEA focused campaigns (occasionally traveling in Europe) • Delivered time sensitive product campaign communications across all marketing channels tai• lored to speci c customer segments Planned online marketing strategies approaches such as, webpages, webinars, gated content, • PPC (including Google Adwords), SEO, etc. – delivering strategy, logistics, planning and development Provided campaign analytics, reporting and suggestions to optimise results • Managed af liation / partner budgets and costs/billing • Vetted third party relations and on-boarded them working with Procurement, Legal and Compli• ance Built strong relationships with third party / partners to implement and test new initiatives (A/B • testing) Owned and resolved issues with af liations / partners working to stringent SLAs • Key achievements: • Presented with the CME Group ‘Award of Excellence 2017’ for contribution to the business • Developed the rst digital Lead Generation strategy for EMEA campaigns • Lead the rst geo-targeting and retargeting strategies for ABM in EMEA • Developed the marketing strategy for new EMEA focus that resulted in new business opportunities • Built and managed a small EMEA Execution team • Managed all third party vendor and agency service agreements for the EMEA region resulting in major cost reduction - then covered APAC and North America • Saved over £130k in free advertising (out-of-home) Aug 2014 – March 2015 Chubb/Ace Group EMEA Digital Marketing Manager fi fi fi fi fi fi fi fi fi Responsibilities included management of 27 websites, email campaigns to digital strategies across EMEA and liaising with the Global eBusiness team to ensure digital activities are in line with overall ACE digital strategy. • Proactively de ned project / campaign expense & bene t goals • The go to expert for website and email deployment for ACE insurance in Europe, Eurasia & Africa • Developed and delivered tailored training programmes and workshops across EMEA • Provided digital support to local web editors & marketing teams across the EMEA region • Managed EMEA digital advertising programmes and third party agencies as well as partnerships Key achievements: Led a new EMEA website working group, providing input, guidance & support to colleagues • Introduced new digital campaigns process resulting in quicker deliverables • Developed a digital strategy for the A&H business - rst of its kind for this segment of the busi• ness Created the rst company social media strategy for EMEA • Aug 2013 – April 2014 BlackRock EMEA Digital Marketing Manager Responsibilities included management of digital assets from websites, emails to social media and management of client information and analytics to drive greater ef ciency and effectiveness through digital channels and ultimately a richer, more relevant experience for clients. • Gathered EMEA marketing requirements and project manage & execute against them • Coordinated web content publishing & support the digital strategy across EMEA • Built end-to-end digital client experience (UX) • Ensured all digital initiatives are set against measurable (and shared) objectives • Accountable for all legal, compliance & audit requirements throughout EMEA • Delivered and project managed multiple programmes including a site migration • Coordinated and managed PPC keyword/ad copy development Key achievements: Digital delivery of an EMEA thought leadership campaign to support a wider US initiative • Managed the EMEA iShares homepage rebrand requirements • Project Managed the EMEA element of a global campaign for BlackRock and iShare platforms • Aug 2012 – July 2013 Maven Senior Digital Marketing Manager Responsible for managing a small team supporting the company strategy by planning, creating and executing effective online and of ine marketing communications across the four core revenue areas. • Developed a marketing strategy for a new market & expanded the target audience • Devised best practice for the sales team with regards to leads & opportunities creating tender opportunities • Created the digital marketing program strategy, planning, management & performance analysis • Formulated the social media strategy & programme delivery • Scheduled blog delivery in conjunction with campaign objectives & social media platforms • Devised SEO strategy & approach with limited resources Key achievements: Increased contact database leading to a rise in traf c to the website by 20% within six months • Developed target/segmented digital campaigns creating pipelines & opportunities • Negotiated free speaker opportunities & advertising to increase CEO’s exposure • Line manager of a small team (3 people) • Feb 2011- Aug 2012 Willis Towers Watson Marketing Manager fi fi fi fi fi fl fi fi Responsible for all of the Lines of Business within the Talent and Reward (T&R) Segment, developing annual marketing plans, planning tactics, scheduling activity, creating and managing marketing budgets. Involved the full range of marketing activities, from strategy and service development, competitor analysis and bid support, to project managing events and producing marketing collateral. • Led the delivery of two global surveys to the EMEA region from initial brie ng to survey rollout, including translations and internal communications, including an EMEA event for 200 clients • Developed an advertising campaign from concept to delivery that was adapted for every Talent & Reward practice sector • Created business case for Twitter campaigns & developed schedules/content • Provided CRM best practice & utilisation Key achievements: Initiated potential client engagements at events across EMEA leading to sales • Ensured stakeholder buy in for a new campaign concept • Created & managed post-event strategies for the business to strengthen pipelines • Feb 2010 - Dec 2010 GFI Group Marketing Manager Supported and delivered the group’s marketing campaigns across all channels including: brochures, digital marketing (website, podcasts, webinars and social media), events, advertising, sponsorship, intranet as well as internal & external communications. This included campaigns for the FENICS platform. • Created the rst social media strategy which included LinkedIn, Facebook & Wikipedia sites • Planned & delivered the companies rst Google Adwords / PPC in the UK & US • Designed wireframes for new websites & microsites Key achievements: Delivered a stand alone website to meet South American government regulations • Developed best practice of site content & UX experience • Managed successful campaign for the NYSE listing • May 2006 - Dec 2009 PricewaterhouseCoopers Marketing Executive/Senior Associate Responsible for: managing, delivering and advising on full range of marketing services to the Corporate Finance partners and managers. This was carried out while a merger between Corporate Finance and Public Private Advisory was being carried out. Achievements were recognised by being given responsibility for managing day-to-day marketing activities. • Generated leads/opportunities (PPP and PFI) that have resulted in deal wins in excess of 500k • Developed event marketing guidelines in order to create new business leads & opportunities to the value of over £1 million • Consultant to other departments for advice / guidance regarding events & developing supporting marketing collateral EARLIER ROLES 2005 - - – 2004 Consultant / Freelance / Marketing and Communications JMP Worldwide - Overseas Property Consultancy / Marketing & Communications Manager Royal Bank of Scotland (RBS) - Marketing Executive & Communications Coordinator EDUCATION 2012: PRINCE2 - Foundation - APMG. City of London, London 2003 – 2004: Professional Diploma in Marketing CIM - Guildford College. Guildford, Surrey 1998 – 2001: B.A. (Hons) Communication Studies - University of Glamorgan. South Wales 1996 – 1998: ‘A’ Communication studies and ‘A’ Level Photography - Alton College. Alton, Hampshire 1991 – 1996: Eight A-C GCSE’s including English and Maths - More House School. Farnham, Surrey ACCOMPLISHMENTS AND COURSES Individual Leadership Programme (ILP) Leadership Foundations Understanding Strategic Marketing Advanced Copywriting Skills - CIM SKILLS f fi fi Computing (PC and Mac)- HTML emails, Microsoft Access and Excel – Introduction and Intermediate Certi cated, QuarkXpress Introduction Course. Word, Publisher, PowerPoint, PhotoShop, Lotus Notes Designer, JIRA, Workfront, Asana, Smartsheets, Pardot, Marketo, ExactTarget, Constant Contact, Salesforce, DemandBase, SharePoint, Sage and MYOB Sage and MYOB (account/billing software) , Ektron content management system (website) and Claromentis content management system (intranet). TeamSite CRM system and Sitecore. Google Analytics 360, Google tag manager. LinkedIn Admin and sales. fi fi fi fi fi INTERESTS AND OTHER ACTIVITIES • Property investor - project management of a number of restorations • Rock climbing and expeditions (including Half Dome, Annapurna and Everest) • Hot Air Ballooning - member of the retrieval team • Expeditions - completed Exploration medicine (Expedition Care Programme) • Mountain biking, snowboarding, skiing, sur ng, sailing, hiking and trail running • British Military Training (BMF) and Cross t • Photography and video production • PADI - open water quali cation • Running - quali ed Leadership in Running Fitness course (England Athletics) • Provided social media and communication strategy for the The Colonel’s Fund Grenadier Guards • Set-up ActiveBuddies to promote outdoor tness (organising events and weekend trips)