Christopher Wilson

I’ve had the privilege of shaping marketing strategies for globally recognised organisations such as PwC, BlackRock/iShares, RBS, WTW, Chubb, and CME Group. My expertise spans both B2B and B2C landscapes, where I have harnessed traditional and digital marketing channels to deliver measurable business results.

I specialise in creating integrated marketing strategies that align with business objectives, leveraging a full spectrum of marketing techniques to drive growth. From refining website aesthetics and functionality to implementing automated email campaigns and fostering robust lead pipelines, my hands-on approach has consistently enhanced visibility, lead generation, and customer engagement. 

Recent client industries include Professional and Financial Services, FinTech, SaaS, Telecoms, and Virtual Support Systems. My ability to build strong relationships and collaborate effectively has been pivotal to delivering impactful results across various projects.

• New Client Acquisition (NCA): Developed digital prospecting methods, including retargeting, programmatic advertising, DemandBase, and paid social media campaigns.

• Account-Based Marketing (ABM): Devised personalised strategies using dynamic content, geo-targeting, account-specific events, and customised resources to engage key accounts.

• Lead Generation: Created optimised landing pages, targeted social media advertising, and collaborated with niche publications for impactful email campaigns.

• Nurture Campaigns: Designed evergreen marketing materials, implemented email automation, and optimised CTA messaging through A/B testing.

• Regional Focus: Partnered with local teams to deliver tailored campaigns and events for niche audiences.

Social Media Expertise:

• Developed and executed LinkedIn Lead Gen strategies for EMEA campaigns, utilising InMail and targeted paid media.

• Planned and managed PPC Google Ads and broader paid media opportunities for niche audiences.

• Collaborated with agencies on programmatic and geo-targeting tactics.

• Hands-on experience with platforms such as Google Ads, LinkedIn, X (Twitter), Facebook (Meta), and YouTube.

Core Skills:

Digital Marketing: SEO, PPC, website redesign, marketing automation, data-driven insights.

Integrated Campaigns: Strategy, planning, and execution of multi-channel marketing campaigns.

Team Leadership: Recruitment, mentoring, and development of marketing teams.

Technology Expertise: Pardot, Salesforce, Google Analytics 360, Marketo, DemandBase, LinkedIn Ads.

Communication: Strong copywriting, content creation, and stakeholder engagement.