Christopher Dunne

Christopher Dunne-|- | h p://www.linkedin.com/in/ctjdunne GLOBAL MARKETING LEADER B2B PRODUCT MARKETING MANAGEMENT | TEAM DEVELOPMENT | CHANNEL GROWTH STRATEGY | CONTENT | ANALYTICS Notable Impact: • Built and scaled Adorama’s Enterprise, Educa on and Federal marke ng team from scratch as head of department, driving $10M in incremental revenue through mul -channel end-to-end marke ng programs. Led product launches at Shu erstock, including driving 100 credit pack sales, 15% above target, for Shu erstock’s AI product in rst month of launch by execu ng a comprehensive GTM plan. Designed mul -channel acquisi on and reten on strategies for the Educa on B2B team at The New York Times Company, increasing subscrip ons revenue by 16% YoY. • • Professional Experience: Shu erstock, New York Director of Segment Marke ng, Enterprise & Mid-Market • 05/2024-Present B2B Marke ng Strategy: Designed data-driven, quarterly marke ng strategies aligned with research-based ideal customer pro les and business goals, driving 40% YoY growth in Enterprise and Mid-Market segments. Product Launch and Go-to-Market Strategy: Spearheaded GTM plans, including a Genera ve 3D AI product, achieving key KPI benchmarks within rst month of launch through cross-func onal collabora on, and mul -channel execu on across ABM, email, external and internal events, sales enablement content, technical content, PR and web page development. Execu ve Partnership: Implemented a ver calized strategy with Revenue Marke ng partners, collabora ng with Head of Sales and Head of Revenue that improved product u liza on by 21% and 10% respec vely within the quarter via ABM campaigns and CRM email op miza on. Sales Enablement: Delivered impac ul content, such as case studies, pitch decks, and solu on messaging in line with B2B branding and enabling compe ve posi oning and pipeline growth. Performance Measurement: Improved Salesforce repor ng and performance metrics processes that gave increased visibility into B2B campaign successes and opportuni es. Strategic Leadership: Player-coach to excep onal team, managing a $1M global marke ng budget across team members. Built strong rela onships with Product Management and other stakeholders to execute against quarterly GTM roadmap. Cross-Func onal In uence: Partnered with Sales, Product and Customer Success leadership to create and execute a GTM strategy for a SMB self-serve product, boos ng sales e ciency by 20% and opening new revenue streams.. • • • • • • Adorama Inc., New York Marke ng Director, B2B - Enterprise, Educa on and Federal Senior Manager, B2B Marke ng ti ti ti ti ti ti ti ffi ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti fi ti ti ti tt ti ti ti ti ti tf fi fi ti tt ti ti ti Building Marke ng Func ons: Built and scaled Adorama’s B2B marke ng team from the ground up, introducing tools like Salesforce Pardot for automa on, lead nurturing and asset tracking. ti fl ti ti ti ti ti ti ti tt ti ti ti tt • 04/2023-05/2024 03/2017-04/2023 • Playbook Genera on: Developed mul -channel programs with deep understanding of Enterprise, Educa on, and Federal Government audiences, establishing nuanced messaging for each segment, resul ng in +22% YoY revenue growth. Segment & Solu on Marke ng: Drove an 8:1 ROI with targeted ABM campaigns for a new product launch addressing unique customer challenges across email, blogs, PR, and sales enablement content. Customer Advocacy: Increased MQL pipeline by 21% through account-based events and advocacy programs connec ng prospects with technology experts and peer in uencers. Integrated Campaigns: Designed and launched campaigns that increased web tra c by 37% during peak demand periods for Educa onal ins tu ons. Team Leadership: Hired, trained and mentored a team suppor ng a 60+ member remote sales team, ensuring alignment of marke ng collateral with enterprise personas. • • • • The New York Times Company, New York Digital Marke ng Manager, Educa on B2B 03/2015-03/2017 Segment lead for the Educa on B2B digital subscrip on business, collabora ng with 30+ person remotely-based, global sales team, and marke ng peers to drive mul -channel acquisi on, engagement and reten on strategy, helping increase sales 16% YoY. Revenue Growth: Collaborated with a global sales team to increase Educa on B2B subscrip on • sales by 16% YoY via mul -channel strategies. Data-Driven Messaging: Achieved 44% open rates and 5.4% CTRs on email campaigns targe ng • decision-makers in the Educa on sector - the highest across the team. Customer Evangelism: Launched “Library Lectures”, an event series for Educa on and Enterprise • prospects, genera ng posi ve ROI and increasing customer engagement. Euromoney Ins tu onal Investor PLC (EII), New York (USA) & London (UK) 05/2006-01/2015 Held mul ple roles and achieved two promo ons, across high-value subscrip on research products, publica ons and conferences. Role grew to manage a Marke ng Analyst. Marke ng Manager, American Metal Market (part of EII PLC) 05/2009-01/2015 Strategically and tac cally managed the mul -channel marke ng plan of high-value subscrip on products, across social media, online display, email marke ng and automa on, mobile, Google Ad Words, direct mail, phone, and print to drive acquisi on Marke ng Innova on: Orchestrated mul -channel plans for subscrip on products and events, • op mizing digital, social, and print to exceed acquisi on goals. Product & Web Strategy: Directed a website redesign and app launch to enhance user • experience and engagement. Leadership: Supervised a Marke ng Analyst to meet key business and personal performance • targets. Marke ng Manager, Ins tu onal Investor Events & II Intelligence 05/2008-05/2009 Marke ng Execu ve, Metal Bulle n Events, London, UK 06/2007-05/2008 Marke ng Coordinator, Ins tu onal Investor Conferences, New York 05/2006-05/2007 ti ti ti ti ti ffi fl ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti ti Awards: Euromoney Ins tu onal Investor PLC: Awards include Social Media Star (2014) and Subscrip ons Marke ng Manager of the Year (2012). Educa on & Quali ca ons: University of Cambridge, Managing Markets and Managing Informa on Heriot-Wa University, MA (Honors) in Interna onal Management Université Paris-Dauphine, ERASMUS Exchange Programme - ti ti ti ft ti fi tt ti Technical Skills: Salesforce | Pardot | Saleslo | Highspot | Tableau | Demandbase | Jira | Figma | Google Analy cs | Wordpress | Looker | Airtable |